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We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance
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Content Marketing

What is Content Marketing?

Content marketing, specifically content writing, is the creation and distribution of unique, engaging articles designed to reach your target audience. Providing valuable content to your prospects and patients will allow you to establish yourself as a leader in your industry, as well as build trust within your audience. It is essential for any aesthetic practice to focus on content marketing as one of their core digital marketing tactics.

The central focus of our content writing is blogging, which is, at a minimum, a 300-400 word copywritten article about a specific topic for your practice.

Of course, content writing is just one part of content marketing.  Building videos, articles on 3rd party sites, and press releases, to name a few, are other forms of indexable content that we focus on building, depending on your contract. Even adding before & after photos to your website is a form of content marketing!

How does this help my practice?

When content marketing is done correctly you will see an increase in exposure, website traffic, engagement, and ultimately patients. At Turbo Medical Marketing, we believe content marketing lays the groundwork for all other marketing channels. Steadily growing your content will improve your indexable material online, making it easier for patients to find you organically.

Focusing on content marketing will also help establish and build social proof, helping to paint you as the expert.

The best part of content marketing is that any type of content – video, blogs, before & after photos, and press releases – is that is all can be shared. This is often referred to as syndication. For example, a new video can not only be posted to YouTube, but embedded on the website, uploaded to Facebook, and uploaded to other video channels, such as Vimeo.

What kind of results can I expect?

Content marketing is the key to long-term SEO success. Typically, search engine optimization takes 90-180 days to get real traction for your top terms, and content marketing will play a vital role in that traction.

Content marketing, especially blogging, often focuses on “long tail” keywords, which is just a fancy way of saying phrases or questions.  For example, “does botox work well on men?”. This is a more specific phrase, therefore obtaining organic rankings is often easier with these content pieces since they focus on this singular or specific topic.  

What input is required from my practice?

Each month your practice will be involved in helping to pick article topics, with Turbo’s oversight.  Your account manager will help to pick each topic, based on keyword research, existing organic rankings, frequently asked questions from patients, and procedures you’re looking to promote.

You will provide details specific to your delivery of the procedure discussed in the content topic.  This is required as every practice has its own protocols, views, and unique selling points on each procedure.  We will also work to learn about your voice (formal vs informal, fun vs clinical, etc).

Once the details of the article have been laid out, our writers will compile a draft of the article, then your account manager will review it before sending it to you for review.   Our goal is to get your content marketing articles quickly, and with minimal (if any) edits required, so you can simply confirm and we can get them optimized and posted for you.

Beyond the blog articles, the one main thing we need your help to grow is before & after photos, since we cannot physically be in your office to take them. Once we have them we can upload them to our gallery, which will help with your overall SEO.

How much lead time is required to produce this each month?

2-3 weeks from when your articles are submitted to our copywriters.  Again, we will need details about how your practice performs a given procedure that is being addressed in the article in order to submit it.

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Thursday, October 21st, 2021
6:55 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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