What is It?
Google Ads, formerly Google AdWords, is the advertising platform Google developed to assist you in marketing your procedures within the Google Search Engine and its affiliate sites. TRBO has found that Google Ads is most effective using the text ads that appear when people search for phrases related to your offering. This appears as a “sponsored link” that appears above all organic results.
Turbo’s Google Ads management program is specifically designed for aesthetic practices. Through over a decade of Google Ads experience, we have learned what works and what does not work when it comes to generating new consultation requests for your most valuable procedures. We have benchmarks in place to know if we are achieving success, having run campaigns for over 50 procedures in over 100 markets nationwide.
As a Google Preferred Partner, we have our own dedicated Google rep (and team leader) committed to the success of our accounts with Google. This is especially important since advertising for the aesthetic industry is sensitive in nature, and this requires many additional steps to prevent ads from being flagged or disapproved.
How does this help my practice?
Google Ads provides very quick results; as soon as your ads are approved you can generate traffic, and potentially, leads. Depending on your budget, you have the ability to drive limitless targeted traffic to your top procedure pages, but keep in mind that you’ll be being for each click to your website. While we’d all prefer free traffic, investing in AdWords provides a strong complement to your organic, content marketing strategy.
What kind of results can I expect?
TRBO prides itself in our ability to generate new consultation requests from Google Ads. Google Ads works off of a competitive bidding system to determine where your ad is placed. Ask your account manager for a comprehensive budget based on your geographic location and procedures that you’d like to target. From there, we can provide you with our benchmark results and better set the expectation for what your practice can expect in terms of cost-per-conversions (leads). Its also important to understand that results for your practice typically improve over time, as keyword bids are adjusted; budgets increased or decreased; and ads modified.
What input is required from my practice?
TRBO handles everything from the technical and marketing perspective. We’ll advise you on a budget for each campaign, but we’ll need your approval on that. Additionally, we’ll want to know any calls to action we can incorporate into the ads and landing pages to entice clicks and conversions. Finally, feedback on whether the leads generated are converting into consultations helps for us to understand how effective Google Ads is for your practice.
How much lead time is required to produce this each month?
Initial setup and adding of additional procedure campaigns requires a 2-3 week lead time. Ongoing ads require no lead time. If you wish to pause your advertising at any time, 1 business day is required.