What is Search Engine Optimization?
Search engine optimization, SEO, is an important part of any online marketing plan for aesthetic practices. It is our goal, at TRBO ADvance, to create a customized SEO strategy, based on your geographic location and your unique procedures, to help deliver results for your practice. We will optimize your website content and work to increase your organic (non-paid) search engine rankings for your top keywords, as well as long-tail keywords, so potential patients will find you.
In order to increase your search rankings and organic visibility, we do a thorough website analysis, including keyword research. This allows us to benchmark our progress and report back to our clients on a monthly basis.
How does this help my practice?
A website is only effective if your patients can find it. SEO, done correctly, allows that prospective patients find your website organically when researching a procedure. Organic traffic, unlike traffic from AdWords or other ads, is free.
What kind of results can I expect?
Typically, search engine optimization takes at least 90 days to see initial results and at 180 days to get real traction for your top terms. While the goal is to improve your organic search rankings, it’s important to understand that SEO is just one piece of the digital marketing puzzle. Top organic rankings mean nothing if you don’t generate clicks (traffic), and traffic means nothing unless it’s converting into leads.
What input is required from my practice?
Turbo’s SEO strategy is heavily reliant on content marketing (as this is what Google has indicated is most important). The more unique, engaging content your produce the more likely your pages will rank highly.
While keyword research is a big part of our research, your input will be required on content marketing pieces that are produced each month. Your feedback on your practice’s focus each month is crucial to our approach.
Keep in mind that while we handle all the copywriting each month, often in the form of blogs, we still need your practice’s help with additional content, mainly before & afters. Continuously growing blogs and before & after images each month is a winning content marketing strategy.
How much lead time is required to produce this each month?
Your turnaround time from choosing topics to producing articles for your review is about 2-3 weeks.