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4 Things Aesthetic Practice Owners Should Do Monthly

doctor marketingCreating and implementing a comprehensive digital marketing plan is time-consuming. That’s why you turn to your staff or an agency for help. This ensures that your content marketing, social media marketing and other efforts to promote the practice are being handled by someone other than the doctor. After all, what doctor has time for all of that?

It’s important to keep in mind that while you might be paying thousands of dollars to an expert or top-notch agency you can never be completely hands-off. Not only do you need to review and approve most content being published on your behalf, but you need to be take an active role in things that an outside agency simply cannot help with.

What are these “things?” I’ve outlined a list of action items that every doctor should focus on monthly, and in some cases, weekly…

real-self1) Get active on Real Self: If you qualify, getting yourself listed and your profile completed is a breeze, but the real value in being on Real Self is the interaction with patients. This interaction builds your credibility on the site and can even create more relevant backlinks to your website. Make sure you set up the patient questions to feed to your inbox and then take time each week to answer a few. This will help with your visibility on Real Self and organically in general. You should also strive to generate more patient reviews on Real Self, which conveniently is my next point…

2) Ask for reviews: You can post messages to Facebook or send emails to your list asking for reviews, but the best way to generate reviews from patients on 3rd party websites, such as Google+, Yelp, and Real Self, is to ask patients directly. After their follow-up consultation ask them in person. You might also try emailing some of your VIP patients from your personal email asking for reviews. There’s no simple solution, so make an effort. Ask and you shall receive! Here are some additional ideas for generating reviews.

3) Take before & after photos: This is a no-brainer for many practices, but you’d be surprised how many neglect this simple task. Don’t push this off to your staff either. Take pride in your work and spend the 10 minutes or so to gather these photos. The before & after page is typically one of the top 3-4 pages viewed on most aesthetic websites. If you’ve got this down pat then consider stepping your game up with before & after videos! There’s a free app, courtesy of Plastic Surgery in Motion, to help you record these videos using the same cadence and commands based on the procedure performed.

partnership4) Schedule events & find partners: Events can be a huge money-maker for aesthetic practices, particularly those who do more than just surgery. They can also help you build relationships with your patients outside of the standard consultation. For most practices, especially newer one’s, I’d aim to do at least a few events a year, if not one per quarter. The planning for the event can be handled by your staff. In months where you’re not running an event you should network. Find other local businesses with a similar target market, such as beauty salons, high-end nail salons, and even fashion establishments, and see if you can collaborate to cross-promote each other.

BONUS) Patient video testimonials: I’ve said it before and I’ll repeat it here, video is huge! The best videos are one’s where patients are singing your praises. There will definitely be patients who don’t want to be on camera, but you’d be surprised how many would be open to it. You just have to ask. You can use the same backdrop that you use for the before & after photos, and you can even use your iPhone or smartphone to shoot these videos!

If you have any questions about what you, as a practice owner, should be doing to help your marketing then drop Turbo a line here or call us directly at 877-673-7096 x2.

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Thursday, October 21st, 2021
7:13 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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