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4 Simple Things Every Doctor Can Do To Help With Their Marketing Efforts

aesthetic practice bloggingIf you’re a doctor running a medical or aesthetic practice you have a lot on your plate. More often than not marketing is an after-thought, especially if you’ve hired an agency to handle all your marketing efforts. Then again, maybe you’re very hands-on and want to be involved in everything. Being hands-off can be a problem since you might not be aware of how things are going, and being too involved may lead to issues with time-management.

No matter where you fall on that spectrum of involvement in your practice’s marketing, there are 4 main areas where your time is most effectively spent. These are all tasks that, for the most part, you shouldn’t outsource. The good news is that, once you get the hang of it, most of these tasks shouldn’t be too time-consuming:

  1. Review all content published on the practice’s behalf:  As the practice owner it’s your voice that’s being heard when a blog is posted, an email sent, or a social message is sent. Make sure the quality and accuracy reflects well on you and your practice. It’s the same concept as your website’s design. You want the design to reflect the aesthetic quality of your physical practice. This is the one task where you might be able to outsource to a trusted practice manager or executive on your staff who understands the procedures well and is also an excellent writer.
  2. Ask patients for reviews: Be active in asking every patient you or your staff sees for a review, and make sure you approach them at the most opportune time, which is when they’re happiest! Usually this is during the post-op follow up. Another highly effective tactic for generating reviews is to write the patient a thank you note. Check out this article for more details on this approach.
  3. real self presenceAnswer questions on Real Self: For a plastic surgeon, I highly recommend establishing a strong presence on Real Self. Focus on answering questions and driving reviews to your page. Also, upload your before & afters to Real Self. Once you’ve got enough activity you may want to consider investing in some spotlights for additional exposure. Like #1, you might be able to outsource some of the questions, such as those about non-surgical procedures if you’re a plastic surgeon, but for the most part I recommend the doctor answering questions themselves.
  4. Get to know your Analytics: If you’re investing in marketing or advertising it’s essential that you track ROI. The best way to do that is with Google Analytics, since you can track your website traffic down to the individual source, and in some instances, down to the keyword. You can also track website lead growth. Making sure you’re getting thorough reports from your marketing agency is the first step in avoiding getting ripped off.

web analytics

The bottom line is: get active with your marketing. As the practice leader and owner you need to be aware of everything from your profit margins to your conversion rates to your fixed vs. variable costs. Yes, a COO or a practice manager can oversee the business side of things, but you still need to be aware of the practice health, particularly when it pertains to any investment you’re looking to generate ROI from, such as digital marketing.

If you’d like to learn more about how to boost your digital marketing efforts then schedule a time to chat with us. Simply leave your information here or give us a ring at 877-673-7096 x2.

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Monday, October 25th, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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