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Coronavirus

4 Ways Your Aesthetic Practice Can Survive the Coronavirus

The coronavirus has created an unprecedented national and international emergency that is affecting nearly every business in the U.S. These are scary times for aesthetic practice owners, but this isn’t the end of the world. 

Once we have a better handle on the spread of virus there will be an opportunity for aesthetic practices. In fact, there are already opportunities for some aesthetic practices that haven’t been forced to close its doors. Even if you have closed your doors, now is the time to work on your marketing and sales game plan for when you open back up.

Keep in mind that everything with the coronavirus is fluid and it seems like things are changing day-to-day, even hour-to-hour. Turbo is committed to being nimble during this crisis so stay tuned for more updates to come. 

Here’s What Aesthetic Practices Should be Considering Now:

1) Email and text all your patients, especially those with consultations, appointments, or surgeries scheduled: Step 1 is alerting your existing patients to reassure them you’re taking the steps needed to keep your office clean. This alert should be done via email for your entire list and consider texting those who have appointments or consultations scheduled. Lastly, consider adding a banner, pop up, or other visible notice on your website.

2) Parking lot waiting rooms: These are gaining popularity since many patients feel more comfortable waiting in isolation rather than of next to someone else in your waiting room. For this system to work, patients need to be alerted when to come in. This is where a texting service like Turbo Text by Zipwhip comes in handy.

3) Virtual consults: Also gaining popularity are remote or virtual consultations. You don’t need to leave your home and you can speak to the doctor directly about your concerns and goals.

4) Keep ads running, unless you’re closed: It’s tempting to want to cut costs when you’re dealing with a crisis, but marketing should never be considered an expense. It’s an investment. There’s less competition now online because other practices are shutting their ads down, so the cost-per-click is dropping, which means you get more bang for your buck. Among Turbo clients running Google Ads, the cost per click has dropped 19% on average in the past 10 days compared to the previous 10 days!

Here’s What We’re Doing at Turbo for Our Clients:

1) We are fully functional: The team at Turbo took measures early and made the decision last week to ask all employees to work remotely. This has turned out to be a great decision. We currently have no recorded cases of employee sickness and all teams are operational.

2) You have our full support: We at Turbo want to be able to help in any way we can! To provide extra support during the isolation period, Turbo would like to offer you extended email assistance. Until we are past the initial isolation period, we are prepared to assist you with any text or email communications as needed to your patients. Also, if you need any messaging added to your websites please notify your team and we will be happy to help!

**Side Note:
If you would like sample communication to send you can reach out to our team for some templates. The templates provided have been used by other practices; however, we are not lawyers and you should review the verbiage with your legal team to be sure.

3) Office Closings: If you are choosing to close your office, or are mandated to close, and are not accepting appointments please send an email to your team so we can pause any current ad campaigns until you resume normal operations.

4) Silver Lining: Hang in there! We understand this feels scary; however, this too shall pass. Let’s not forget the fact that there is no cleaner and safer place than our wonderful aesthetic practices. The preventive measures announced by the CDC are what you do on a normal daily basis, and for many of the practices I’ve spoken to it appears it’s business as usual.

After this isolation period, we expect a ton of pent-up demand so now is the time to game plan so your aesthetic practice can capitalize on moving forward while others retreat. There will be market share-gaining opportunities in the days ahead.

Stay tuned for more updates to come.

Get Our Communication Swipe File:

If you’d like to gain access to our communication swipe file with details about messaging you can use to send to your patients, please fill out the form here.

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Thursday, October 21st, 2021
6:48 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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