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We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

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411 on Review Gate

The 411 on Review-Gating and Google’s Policy

Generating positive reviews for your aesthetic practice is essential to building your social proof and improving your visibility and credibility online. There are many different softwares and tools available, such as Magic Rating, that can help your practice turn happy patients into brand advocates, but you need to be careful.

Both Yelp and Google My Business, two of the largest review platforms on the internet have come out against “review-gating.” This simply means that you cannot selectively solicit patients for reviews and you cannot discourage patients who have had negative experiences from leaving a review. That’s a little ambiguous, so in this article we’ll dive into some more specifics.

Improve Reviews

What Exactly is Review-Gating?

Review-gating is the act of “cherry-picking” reviews, and it’s often done by sending customers a feedback or survey form, typically via email, landing pages, text message, or social media. Based on the responses from the patient they are then asked to either post a review on a review site if they had a positive experience or, if they’ve had a negative experience, share details of their feedback privately.

In short, “review-gating” allows business to ask the ideal customers and potential brand promoters for reviews while segmenting patients who have concerns into a unique followup process that keeps them away from your review sites.

Yelp’s Stance on Review-Gating

Yelp has been flagging reviews for years, so you could argue that they’ve lead the way in stopping review-gating. Yelp has made it crystal clear that their policy is that they…

“do not want businesses to ask their customers to write reviews and their recommendation software actively targets reviews that have been solicited.”

Filtered Yelp Reviews

That’s why you see so many Yelp pages with hidden or not recommended reviews. Yelp does not mess around with any reviews that come with even a hint of suspicion.

Google’s Policy on Review-Gating

Back in April, Google clarified their policy on generating reviews within Google My Business. The announcement wasn’t necessarily an update to a policy, but an opportunity for Google to solidify their stance against “review-gating.”

Google Review Gate

Google’s policy for reviews can be found here. One of the key additions, noted in their April announcement, relates specifically to review-gating:

“Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers”

The one key difference between Google and Yelp, despite both being against review-gating, is that Google is fine with a business requesting reviews, provided they are compliant with their policy and guidelines.

There are many ways you can interpret Google’s stance, which leaves a lot up to the imagination. Google could be simply looking to spook any software companies or businesses who are utilizing shady tactics. After all, they now have more reviews than Yelp and Facebook.

Top Review Websites
Image from Review Trackers

Our advice is to make sure that any software you utilize to generate reviews is compliant with Google’s policy.

Is Magic Rating Compliant?

Yes, after Google’s April announcement we made an update to Magic Rating to ensure we were in full compliance with the new Google TOS changes regarding review-gating.

All three of our modes – Ultimate Mode, Review Mode, and Direct Mode – are in compliance. While our Ultimate and Review Modes capture Net Promoter Score in the first step with the patient, they are not “gated” from the review links. Patients are presented with the online review links no matter how they rate the practice with a Net Promoter Score.

NPS Score

Magic Rating does use NPS to personalize the process to the patients that have indicated that they are happy or unhappy. That said, our team directly met with the Google My Business team and received approval for our Request Modes.

Do You Want to Boost Your Reviews, But Do So Within Google’s Policies?

We can help! Many Turbo clients, including dermatology, med spa, and plastic surgery centers have been seeing great results with Magic Rating. You can check out this case study or this blog to see how our clients have been successfully using Magic Rating.

If you’d like to learn more about improving your practice reputation or increasing your star ratings then give us a ring at 877-673-7096 x2. You can also shoot us a note by filling out the form here.

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Thursday, October 21st, 2021
6:53 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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