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5 Blogging Tips

5 Blogging Tips for Aesthetic Practices

Blogging is the lifeblood of your aesthetic practice’s content marketing. However, your approach to blogging shouldn’t be to pump out as many articles as possible. Instead, focus on quality over quantity.

Blogging for Aesthetic Practices

Here are 5 tips to ensure your plastic surgery, med spa, or dermatology practice produces quality blog articles:

1) Coming up with your blog topics: You’ll need to do some keyword research to find the best topics. Avoid any topics that simply regurgitate the content on your procedure page. Instead, focus on specific aspects of a procedure. Here are a few different tools you can use to come up with quality blog topics…

  • SEMRush, Wordstream, ahrefs, Moz: or any quality 3rd party SEO software
  • Google ad search terms: leverage your paid ads to find commonly searched terms
  • Google Correlate: while Google Trends gets all the love, Google Correlate has interesting data that’s broken down geographically
  • Lsigraph: a cool free tool that comes up with related search terms
  • FAQs from patients at the practice: if patients are asking you about specific questions they’re likely “Googling” it
  • Case studies: a unique approach to blogging where you highlight a patient’s journey from problem aware to solution aware to taking action, and most importantly, their results. Work in reviews, video, and photos

2) Presentation of copy: Assuming your article is well-written, you need to focus on how the content is presented. You may have heard that your articles need to be over 2,000 words, but a blog’s quality isn’t dependent on the total number of words. Whether your article is 300 or 1,500 words, you want to avoid big chunks of text. Instead, focus on…

  • short paragraphs
  • catchy sub-headlines
  • bullets or numbered lists
  • working in images

3) Social proof: this is a crucial, yet oft-overlooked, component of blogging. As #2 noted, visuals help to break up the text, which helps with better presentation. These visuals also help provide credibility and social proof for your aesthetic practice, which is critical in generating conversions. In any blog article you’re posting, look to incorporate…

  • before & after photos
  • reviews
  • videos
  • infographics

4) Optimization: While obvious, any list that highlights blogging tips needs to include a note about optimization. This work is straightforward, but it’s important to emphasize that there’s no need to make sure that the keyword you’re optimizing for is mentioned 10 times, for example. Conversely, it wouldn’t make sense if the keyword wasn’t mentioned at least once or twice. My advice is to work in related keywords to help the article expand its organic reach. Focus on…

  • title tag
  • meta description
  • h1, h2, h3 tags
  • image optimization
  • related keyword frequency

5) Syndication/Distribution: Leverage every source or medium that you have to drive attention and traffic to your blogs. Your social networks and email list are great places to start. Focus on…

  • Facebook and Twitter
  • Google Posts
  • email
  • social bookmarking websites
  • partner websites

Time to get your blogging on! Whether you run a plastic surgery center, med spa, or dermatology practice, blogging is by far the best content marketing tactic you can implement, but you need to be strategic about it. Set time aside to blog every month and follow a thorough process, such as the one outlined above.

add blogging to your to-do list

Most importantly, if you’ve followed the five steps above, make sure that you end every article with a strong call-to-action (CTA) to encourage the prospect to take the next step and schedule a consultation. Accompany this CTA with a phone number, that a visitor can tap to call on mobile, along with a well-placed web form.

Ask the Experts

Does your aesthetic practice have any questions about blogging or content marketing in general? Drop us a line here or give us a call at 877-673-7096 x2.

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Thursday, October 21st, 2021
6:58 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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