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cosmetic practice blogging

5 Tips For Writing Great Blog Articles

cosmetic practice bloggingIf you’ve been following this blog you know the high value that we place on blogging. Two of the key components to marketing are visibility and credibility. The blog is one major facet of establishing this visibility and credibility, not only to patients, but also to search engines.

Simply put, quality blog articles that are well optimized will improve your cosmetic practice’s organic rankings. There’s no doubt about that. In fact, with the competition online at an all-time high (and growing) it’s more important than ever to be blogging.

In this article I’ll highlight 5 tips for writing great blog articles. When I say “great,” I not only mean that they read well, but that they rank well. This will help you gain visibility, drive more traffic to your website, and ultimately, generate more leads.

  1. Develop the habit of writing articles: this is not necessarily an easy thing to do. We recommend that you write out ideas as they come. Set aside time to write each week or month, and then knock out several at a time. What do you blog about? Well, for starters, listen to your patients. What are they asking about? What are their concerns? What’s your competitive advantage? Consider this helpful article with tips regarding what to write about.
  2. Keep it short & sweet: The length should fall between 200-400 keywords. I wouldn’t go below 200 words, but if you go above 400 that’s ok, just take note of how many words you’re at. You may consider breaking that particular topic into segments. Also, remember to break up the text! Use numbered lists, bullet points, images, and keep the paragraphs short. Lastly, remember to proof-read the article at least once.
  3. SEO (internal): Once you’ve got the article written you need to focus on the internal optimization. Make sure the keyword you’re targeting is mentioned several times, but don’t overdo it by stuffing the keyword into every other sentence. Also, make sure you include the keyword in the title tag, meta description, h1 tag, and image tag. Lastly, consider linking to other relevant blog posts. This inter-linking helps Google, and other search engines, find content.
  4. SEO (external): Start by publishing the article on your Facebook Fan page and Twitter page. Then focus on driving links to the article. We want backlinks from your own blog articles, as well as other blogs. Press releases are also a great way to link back to a particular article.
  5. Call to action!!!: Last, but certainly not least, is the call to action. Make sure you tell the reader what to do next. Give them a phone number or a link at the bottom of your article. You can even include a special, limited-time offer to readers.

If you have any questions about blogging, or simply would like to learn more, I recommend you watch our blogging webinar series. To schedule a free consultation to see how you can start, or improve, your cosmetic practice’s blogging just leave Turbo a message here, or call 877-673-7096 x2.

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Thursday, October 21st, 2021
8:52 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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