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facebook ad 6 tips

6 Key Components of a Successful Facebook Ad in 2018

Remember the good ‘ol days, when you could post something on Facebook and the majority of your fans would see it in their news feed? It’s been at least 5 years so you might not remember! Nowadays you need to pay Facebook for any kind of exposure, which is annoying but – if done correctly – you can generate engagement and even leads.

Before you decide to “boost a post” or run an ad you need to think about your goal. If your goal is to simply generate engagement and awareness – perhaps you’re announcing an award that the practice received – you’ll want to target only people who “like” your page. Those who don’t know how you are won’t care, so why pay for that impression?

If your goal is to generate RSVPs for an event, I’d take a similar approach as you did with an awareness campaign except you might consider broadening out the reach a little to target friends of those who “like” your page.

If your goal is to promote a specific procedure with a unique offer then you might consider targeting patients outside of your sphere of influence. If you’re taking this route then it’s vital you hone in on your target market, both geographically and demographically.

Once you’ve got the offer and the target market nailed down it’s time to create the ad! In this article we’ll focus on the structure you need to be successful.

Here are the 6 key components of a quality Facebook ad (that won’t get flagged):

Click or tap to enlarge
  1. Choose the right photo: Make sure your photo…
    • follows the 80/20 rule for image/text ratio
    • is relevant to what you’re offering
    • doesn’t make claims
    • doesn’t show any nudity or too much skin (even a woman in a swimsuit could get flagged)
    • uses bright colors
    • is not a “cheesy” stock photo
    • appeals to your demographic and geography of your target market
    • feel free to work in video instead of an image
  2. Your headline needs a geographical reference: this actually appears below the photo and not at the top of your ad. Nevertheless, you want your headline to appeal to the prospective patient geographically and by their pain point (lose your double chin).
  3. Your business name ALSO needs a geographical reference: If your name includes your city/metro then you’re good, but if not – or your name is too broad (such as Surgical Specialists of Texas) – then you need to tweak it. For example, Surgical Specialists of Fort Worth. Keep your name the same and simply add the geographic identifier. That’ll make it much more relevant to potential patients.
  4. Avoid any claims or “salesy” verbiage in your text: this info shows up right below the business name. Don’t get cute; get to the point.
  5. Ensure news feed description emphasizes scarcity: You want to…
    • catch the readers’ attention
    • appeal to a pain point
    • work in geographic relevance
    • give them urgency to take action
  6. Always add a call to action button: should be non-committal, such as “Learn More”

Once you’ve got the targeting set up, along with the ad, make sure your landing page is relevant and includes an easy way for patients on any device to leave their information.

Do you have a question about Facebook ads, or would you like to learn more about improving your Facebook ad efforts, then drop Turbo a note here. You can also reach us directly at 877-673-7096 x2.

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Monday, October 25th, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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