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How Your Aesthetic Practice Compliment Your Agency Work

6 Most Important Sales and Marketing Pieces that Compliment Turbo Medical Marketing’s Services

Turbo Medical Marketing is a full-service digital marketing agency, but that doesn’t mean we give you every single digital marketing or sales tool or skill your aesthetic practice needs to be successful. No agency does.

Here’s a breakdown of everything you get with Turbo:

  • SEO – citations/directory management and procurement; backlink building; schema/structured data
  • Content marketing – blogs, press releases, and more
  • Media buy management – Google, Yahoo/Bing, Facebook/Instagram, re-marketing, display ads, and more
  • Targeted email marketing campaigns
  • Technical and site health audits
  • Website updates and maintenance
  • Review management and procurement software
  • The best photo gallery software
  • Comprehensive call tracking
  • Comprehensive reporting and lead tracking (without all the “fluff” and misleading metrics)
  • Comprehensive lead tracking software and follow up via email, text, phone
  • and much more…
Marketing Services
That’s a lot of different things Turbo can do!

So, what’s missing? More importantly, what does your aesthetic practice need to compliment everything we offer?

Here are the Top 6 Sales and Marketing Pieces Your Aesthetic Practice Should Focus on, to Compliment What Turbo (Or Any Agency) Offers:

1) Photo and video creation: Many agencies can help with professional photoshoots, and I think every aesthetic practice should have high-quality photos taken for their website and at least one “commercial style” video. However, the vast majority of the photo and videos you should be taking can be done in-house.

Take time to shoot videos of your staff, your events, and ideally, patients giving you testimonials. This not only creates content that can be optimized for SEO (and compliment your other forms of content), but it can also create social proof. Furthermore, this content can be used on…

2) Organic social posting and engagement: Videos, images, and before & after’s are just a few ideas for keeping your social media profiles fresh. While only a small number (often 1-2%) of your followers/likes will see your posts in their news feed, with more engagement that percentage goes up. Plus, many of your prospects and patients are going directly to your pages so even with a low percentage seeing your posts in their news feeds you need to keep your social media presence active with engaging content.

We’ve found that the most engaging organic posts are ones that include videos or images of the doctor and/or staff outside of the office. Sprinkle in blog posts, skin tips, and some specials now and then and you have the ingredients for social media game plan.

Keep in mind that you can pay an agency to do organic social posting – that’s quite common – and they can certainly help with some of the ancillary pieces, but as I mentioned above, you need someone in-house to be curating photos and videos on a weekly basis to really make your social media pages stand out. An agency cannot help you with this unless they’re literally in your office every week or so.

3) PR: While not cheap, PR can be very helpful in getting more exposure locally. PR could be a feature in a local magazine, a write-up or a newspaper article, or other media recognition.

4) Business development and community relations: While we live in a digital world, do not neglect the in-person, face-to-face relationships that every local business needs. Figure out all the other businesses that are close by that have a similar target market (high-end salons, beauty boutiques, spas) and reach out or connect with at local networking events. You can cross-promote each other to promote events, highlight specials, build backlinks, and more.

5) Sales: Without this part of your business is covered by a competent person with a thorough process your marketing efforts will likely fail. Your marketing can be on point and you can generate hundreds of leads per day but if no one can close them then you’ve wasted your money.

The key is to leverage a skilled and trained “front-desk” guy or gal for speaking to leads, with comprehensive lead follow up processes – some of which are automated – to ensure no lead goes cold and more are converted into consultations.

6) Organizing events: For many aesthetic practices, events are their lifeblood, serving as HUGE revenue boosters. There’s no perfect way to run an event, but you need a capable and organized person to spearhead your event planning efforts. You’ll also need to focus on your sphere of influence to promote the event, which, digitally speaking is (primarily) your email marketing list and your social media connections.

Last, but most importantly, you need incentives for people to come…discounts, promotions, free-bees. This is where connections within your community, with other aesthetic practice owners, and with Allergan APC’s comes in handy, as they can fill you in on what’s worked well for their events in the past.

What About Software?

You’ll need a few key pieces of software to help with your digital marketing, including an EMR, appointment scheduling software, and email marketing software, to name a few. Conveniently, we’ve created a list of the top 12 softwares every aesthetic practice should be using.

The Right Software
Make sure your practice is using the right software tools

Take the Next Step and Jump-Start Your Marketing

Are you struggling with your marketing and sales? Spending money on some marketing with no luck? Or worst of all, no comprehensive and cohesive vision? Turbo can help! Trust the experts with your digital marketing. Take the next step and reach out today for a free Conversion Rate Optimization (CRO) analysis. Give us a call at 877-673-7096 x2 or fill out the form here.

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Thursday, October 21st, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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