We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance

Close

Plastic Surgeons
Aesthetic Physycians
Medical Spas
Opthalmology
Dermatology

Obgyn’s

We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance

Category

Tips for Running Holiday Specials at Your Practice

6 Tips for Running Holiday Specials at Your Practice

It’s almost December, and we’re just about in full-on Holiday mode! The good news for aesthetic practices looking to run Holiday specials is that Black Friday and Cyber Monday are over. You no longer have to compete with the hundreds of big-box companies offering discount flat screens and iPads.

In this article I’ve outlined several tips for planning and promoting Holiday specials for your practice:

1) Timing is important: As I mentioned above, we’ve already passed the mad rush of Black Friday promotions, so we’re entering a good time to promote your Holiday specials. However, be wary of starting promotions too close to Christmas. Shoot for the first or second week of December, but no later.

2) Focus on the season: In this instance I don’t mean the “Holiday season,” I mean the actual season that we’re entering based on the Earth’s rotation around the Sun! While it’s still Fall, in many areas it’s starting to feel like Winter. Tailor your offers around the colder, drier weather. Facial treatments that treat dry skin are a good idea.

3) Don’t forget gift cards: If your practice offers facials or massages you definitely need to be promoting Holiday gift cards because these are things that most people enjoy (particularly massages). If your practice does not offer these services, consider emphasizing gift cards as a way for people to save for themselves when they invest in a given treatment. For example, if you purchase any package above $250 you get a $50 gift card to use yourself or give to a friend.

4) Host an event: Consider planning a Holiday event. This can be a simple, evening meet-and-greet with cocktails and appetizers, or it can be an all-day event with demonstrations, speakers, giveaways and more. The goal here is to get people comfortable with you and your office. You want them to know, like and trust you, and we all know that alcohol loosens people up! I recommend an extra special offer for all attendees.

5) Get the message out: This is self-explanatory, but I want to delve into how you should be getting the message out. Start by creating collateral that can be printed and presented as a flyer inside your office. You may also want to print and send out a postcard to your patients, particularly if you have a Holiday event that you’d like to get people RSVP’d for.

Lastly, and most importantly, you should also be able to use this collateral in your email marketing. You’ll want to get the word out to your entire list of patients via email. If you want to take it a step further, consider a software that allows patients to purchase the offer directly from the email! This is a cool functionality that your practice should look into as a means of automatically generating revenue.

6) Make your offers time-sensitive: This is one of the biggest mistakes practices make, not only with their Holiday promotions, but with their promotions in general. If there’s no incentive for me to buy now, why can’t I just wait until later? Well, later usually becomes never, so make sure you run your promotions for only one to two weeks. In fact, I would lean toward running it for one week at the most. Remember to not bend on these dates because you sacrifice your integrity by doing so.

If you have any questions about running a Holiday promotion at your practice please leave Turbo a message here. You can also reach us directly at 877-673-7096 x2.

Share on facebook
Share on twitter
Share on linkedin

Related Posts

Monday, October 25th, 2021
4:01 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

Partner Network

allergan logo
google logo
inc5001 logo
cutera logo
instagram logo
coolsculpting logo