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Google Analytics 4

A First Look at Google Analytics 4

  • Google Analytics

Google Analytics 4 is here! GA4, as it’s being called, officially launched in October 2020 and it has caused some chaos and confusion among marketers ever since.

Timeline of Google Analytics

There have been 4 versions of Google Analytics, which originally launched back in 2005:

  • GA1: Urchin, 2005
  • GA2: Classic, 2008
  • GA3: Universal, 2013
  • GA4: Latest version, 2020

Initial Evaluation of Google Analytics 4

My initial glance at Google Analytics 4 was filled with both positives and negative takeaways.

 

Pros:
  • out of the box events already set up
  • visually A LOT more data; superior charts/graphs
  • detailed, user-based funnel tracking
  • much more engagement data per user, which allows us to get away from an overreliance on the misleading “bounce rate” metric
  • debugging tool that syncs with GTM to more easily troubleshoot tracking issues
  • merges data from apps and desktop/mobile into one report, plus e-commerce data is far superior to the last version
Cons:
  • overly reliant on custom reports to glean even relatively basic data, such as landing page visits and even conversion by source
  • you have to use Google Tag Manager for all conversions
  • missing or lacking basic attribution, filtering, and secondary dimension functionalities
  • many 3rd party reporting softwares are limited in what they can pull in from GA4 (not surprising given how new GA4 is)
  • no ability to look at historical data. This is big as it signals tome that while this will one day be the only version available, they can’t just eliminate the previous version until they have historical data or at the very least have given people ample time to gather data on this new version

Google Analytics 4 is still a work in progress so we have yet to see the finished product. I’m sure the engineers at Google will tackle some of the cons noted above, but given that GA4 uses a completely different model than its Universal Analytics predecessor there’s no way to merge them. The only solution would be to blend the data from both into a Google Data Studio dashboard.

This makes me hesitant to believe that GA4 is replacing Universal (GA3) anytime soon. You can’t effectively gauge performance without historical data and I don’t see Google forcing all users to rely on Google Data Studio to blend data. Still, it makes sense to start to familiarize yourself with this new version because at some point it will replace the last version.

Get Your Plan in Place for Upgrading to GA4

If you haven’t added a new Property for GA4 yet, I recommend it even just for testing. Google will walk you through the steps to get started with their “Setup Assitant.”

If you’re looking for more in-depth training check out this article.

Struggling with Analytics? We Can Help!

Is your aesthetic practice struggling with Google Analytics, or simply stuck coming up with a marketing strategy to drive more traffic and generate more leads? TRBO can help! Trust the experts with your digital marketing. Take the next step and reach out today for a free Conversion Rate Optimization (CRO) analysis. Give us a call at 877-673-7096 x2 or fill out the form here.

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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

Partner Network

"You guys are doing a great job!! My annual revenue jumped 27% in our first year and our second year was my best ever! In addition, we were able to reduce our advertising spending by $70,000 after year 2, making us even more profitable."

Adam Stein, MD, Board-Certified Plastic Surgeon

"Our plastic surgery practice switched to TRBO ADvance about 6 months ago. Since then our leads have increased dramatically! The TRBO Team is very proactive as well as responsive to our requests. Their monthly blogs and email marketing is spot on. They redid our website and we are thrilled with it. The team has been a pleasure to work with - lots of positive energy!"

-Scott Greenberg, MD, Board-Certified Plastic Surgeon

"TRBO Marketing is possibly one of the best companies I have worked within my 10 years of owning my medical spa (and like most med spa owners, I am a perfectionist). I initiated our "website make-over" in January of 2020 and "went live" ahead of schedule in April of 2020 (yes, during COVID)."

Heather Badal, Med Spa Owner

"You guys are doing a great job!! My annual revenue jumped 27% in our first year and our second year was my best ever! In addition, we were able to reduce our advertising spending by $70,000 after year 2, making us even more profitable."
Adam Stein, MD, Board-Certified Plastic Surgeon
Adam Stein, MD, Board-Certified Plastic Surgeon
"Our plastic surgery practice switched to TRBO ADvance about 6 months ago. Since then our leads have increased dramatically! The TRBO Team is very proactive as well as responsive to our requests. Their monthly blogs and email marketing is spot on. They redid our website and we are thrilled with it. The team has been a pleasure to work with - lots of positive energy!"
-Scott Greenberg, MD, Board-Certified Plastic Surgeon
-Scott Greenberg, MD, Board-Certified Plastic Surgeon
"TRBO Marketing is possibly one of the best companies I have worked within my 10 years of owning my medical spa (and like most med spa owners, I am a perfectionist). I initiated our "website make-over" in January of 2020 and "went live" ahead of schedule in April of 2020 (yes, during COVID)."
Heather Badal, Med Spa Owner
Heather Badal, Med Spa Owner

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