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June 2020 Aesthetic Consumer Demand Update

Aesthetic Search Demand Trends After Covid-19 Resurgence

Over the past two weeks, we’ve seen a huge surge in Coronavirus cases in the U.S. This has forced some counties and states to shut down businesses, yet again. That’s the bad news.

Texas, California, Florida, and Arizona are just a few states shutting down water parks, movie theaters, bars, gyms, and beaches. In Texas specifically, Governor Greg Abbott announced on Thursday, June 25th that he is once again shutting down elective surgery, but instead of a statewide order he’s limiting it to Bexar, Dallas, Harris and Travis counties, where Coronavirus hospitalizations have surged lately.

New Daily Coronavirus Cases - Stats from the CDC
New Daily Coronavirus Cases – Stats from the CDC

As of right now, no aesthetic practices have been ordered to shut down. That’s good news. But there’s more good news…

What Google Trends is Telling Us

It’s been almost 5 weeks since my last article about consumer demand on May 28th. In that article, I noticed a “bottoming out” of consumer demand for aesthetics sometime between late March through early April, followed by an uptick mid-April through the end of May.

Our analysis at the end of May saw steady growth for at least 30-45 days for every search term we researched. As you can see below, this growth trend continued in June despite large outbreaks of Coronavirus, cities shutting down again, and non-stop (negative) media coverage.

Each of the screenshots below from Google Trends highlights search interest levels for several aesthetic queries over the past 120 days in the U.S. as a whole. Keep in mind that, according to Google Trends: “Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular.”

Botox Trends - Past 120 Days
Botox Trends – Past 120 Days
CoolSculpting Trends - Past 120 Days
CoolSculpting Trends – Past 120 Days
Microdermabrasion Trends - Past 120 Days
Microdermabrasion Trends – Past 120 Days
Liposuction Trends - Past 120 Days
Liposuction Trends – Past 120 Days
Blepharoplasty Trends - Past 120 Days
Blepharoplasty Trends – Past 120 Days
Breast Augmentation Trends - Past 120 Days
Breast Augmentation Trends – Past 120 Days

What Google Ads is Telling Us

I mentioned in the May 28th article that the average cost-per-click (PCP) had fallen since late February and it hasn’t jumped back up to pre-Coronavirus levels. In the month of June, the average CPC for our clients has slowly risen, but it’s still well below the average CPC pre-Coronavirus.

Weekly trend of Google Ads average cost-per-click over the past year
Weekly trend of Google Ads average cost-per-click over the past year

In the past two weeks, our clients have seen an average CPC of $1.90. That’s down 43% from that same period in 2019!

For some perspective, using those average CPC numbers, with a $100 a day budget you can generate 52 clicks this year compared to only 30 last year. Assuming you averaged a 5% conversion rate, that’s the difference between generating 2.6 leads per day vs. generating 1.5 leads per day, without changing your budget!

Demand continues to heat up, but clicks are still ridiculously cheap!

Evaluating Our Summer Prediction After One Month

In the Summer Prediction article from May 28th, I stated:

demand is up and I expect it to continue to grow as we head into June and July...Barring any shift in policy regarding businesses remaining open or new stay-at-home orders, I expect aesthetic demand to continue to rise through June and into July…”

Unfortunately, we have seen some shifts in policy due to the recent resurgence of Coronavirus. Still, demand continues to rise. We’re only one month into the Summer prediction so there’s a lot that could change, but we’re off to an encouraging start, at least from a consumer demand perspective.

Turbo Can Help Your Practice Capture Market Share this Summer

If you would like help with refining your marketing game plan then schedule a strategy session our growth expert Sonja Vaisz. You can also reach Turbo directly at 877-673-7096 x2 and drop us a line here.

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Friday, December 3rd, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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