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google authorship

Authorship Photos Removed From Search Results

If you’ve noticed that your photo has disappeared from the search results recently you’re not alone. As of June 29, 2014, Google eliminated all Authorship photos from its search results.

For those of you unaware of Google Authorship, it was launched in 2011 as a way to highlight contributors (authors) in search results. In order to claim your Authorship and be highlighted you simply needed to have a Google+ personal page with links to the website or blog you contributed to. By simply adding the rel=author markup to your website or blog you could “help” Google recognize your credibility.

old authorship snippet with photo

Back in 2013, Google’s Head of Webspam, Matt Cutts, announced that Google would start cutting back on the Authorship snippets (photos) showing up in search results. This may have coincided with when you noticed your photo disappear. Cutts’ decision was based on tests that Google ran that claimed that when author snippets were cut by 10-15% “overall quality” improved.

Fast forward to today. The Authorship markup is still relevant, but the snippet you see is different. With your Google+ profile image gone, now you’ll simply see the author’s name.

no authorship photo

So why were Authorship photos removed? Google’s John Mueller said that they were trying to clean up the search results and they were looking to provide a better mobile experience. Obviously photos take up quite a bit of space on mobile devices.

While Authorship photos have been removed, Authorship is still alive. As I mentioned above, the author’s name still appears in search results. You can also still see your Authorship click-through rates in Webmaster Tools by clicking Labs > Author Stats.

It’s also worth noting that Google still plans to show Authorship photos in Google News, but I have yet to see any search results that confirm this.

google authorshipWith all these changes to Authorship one might wonder if it’s still worth it? The simple answer is yes, mainly because it’s so easy to claim your Authorship. While you may not have your photo shown, you still get an “enhanced” search listing with your name. Furthermore, being an author or contributor makes you more credible, and credible content ranks higher. Therefore, why not show Google that you produce quality, unique content?

Who knows what the future will hold for Google Authorship, but it makes sense to position yourself as a credible author, just in case Google decides to re-introduce photos. Or perhaps Google shifts its algorithm to favor authors? A lot will depend on what happens with Google+, which as I mentioned back in May, has failed to launch.

If you’d like to learn more about Google+ and claiming your Authorship leave us a message here. You can also reach Turbo directly at 877-673-7096 x2.

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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

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Web Design
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Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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