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Basic to Advanced Lead Tracking Tips

analytics-lead-trackingGenerating leads is the end goal to almost every digital marketing strategy. In many of our articles we discuss how to generate leads, but once you’ve got your tactics in place you need to make sure you’re properly tracking all your leads. This is essential for understanding ROI.

Here are a few tips to ensure that your practice’s lead tracking is on point:

1) Basic: Ensure your staff is properly tracking all leads. This is a no-brainer for most, but worth re-iterating. This goes beyond simply asking “How did you find us?” See if you can figure out how they find you and what keywords were used. Many patients will simply say “Google,” but it’s still worth asking. Keep in mind that determining how a patient found you is only part of the process. Make sure your staff is trained in at least some basic sales techniques.

*Extra tip: Have a colleague or friend do some test calls into the practice to make sure staff is handling calls well. If necessary, hire a consultant to help with this.

2) Intermediate: Set up conversion tracking in Google Analytics. This is something that quite a few practices have in place, but many do not, and it’s so easy to set up. All you need to do is create a thank you page on your website and then re-direct your web forms that – when completed – take visitors to this new thank you page. Then login to Google Analytics, select your account, and click the Admin link at the top. From there you’ll want to click ‘Goals’ under the ‘View’ column.

goals

Lastly, click the red ‘New Goal’ button, then select the Contact Us option, name this goal (such as “web lead”), and enter your thank you page url. That’s it!

contact us

*Extra tip: create custom reports to track leads by keyword. Simply click on the ‘Customization’ link (at the top of the page next to ‘Admin’). Then click ‘New Custom Report’. Under the Metric Group find your goals. Then under the Drilldown Dimensions select ‘Keyword’ and save. Keep in mind that you won’t be able to see all keywords used. If a visitor is logged into Google they cannot be tracked, and you’ll see them listed as ‘(Not Provided)’.

conversion by keyword

3) Advanced: Code each of your individual web lead notifications to indicate the web source. This one is a little trickier. If you use a CMS such as WordPress you can often identify the page the person was on when they submitted their info, but nothing else. This requires custom coding within your database. Even with a robust plugin like Gravity Forms, you still need to do a fair amount of customization. This will really help you to track more than just conversion rates by source. You can track ROI by source since you’ll know where each patient is coming from.

These are just a few tips to make sure your lead tracking is operating optimally. If you need help configuring your lead tracking, or you’d simply like to learn more about how you can generate leads, then get in touch with Turbo today. You can reach us directly at 877-673-7096 x2 or send us a note here.

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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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