Building an email list and effectively marketing using email software has become a MUST HAVE now for a plastic surgery practice (even if you only do surgery).
Constant Contact, Mail Chimp, Get Response, Aweber…there are so many to choose from and it is easy to get lost in the noise. Every software claims to be the best and these arguments have been going on for many years now.
This has led the email marketing software industry to start competing on price and it is now a race to see who can add more bloated features that businesses don’t really need or use anyway…
That is why we created this article to help you weed through the noise and introduce you to the TOP Email Marketing Platform for Plastic Surgeons in 2019. This article will help you realize what features you really need and what is important.
Below, we’ll compare the pricing and features of the top 2 email marketing software’s available and a wild card that you likely have never heard of… TRBO Mail vs. Mail Chimp vs. Constant Contact, and which is best for plastic surgeons. We’ll also dive into what makes TRBO Mail as a service truly unique.
Pricing
| Pricing | TRBO Mail | *Mail Chimp | **Constant Contact |
|---|---|---|---|
| 0-500 contacts | $0 | $14.99 | $20 |
| 501-1,000 contacts | $0 | $14.99 | $45 |
| 1,001-2,500 contacts | $20 | $14.99 | $45 |
| 2,501-5,000 contacts | $60 | $49.99 | $65 |
| 5,001-10,000 contacts | $110 | $74.99 | $95 |
| 10,001-25,000 contacts | $196 | $99-$219 | $195-225 |
*Mail Chimp “Standard” Plan Pricing and Constant Contact “Email” Plan Pricing, pricing as of August 13, 2019
Features
| Features | TRBO Mail | *Mail Chimp | *Constant Contact |
|---|---|---|---|
| Lead Scoring | Y | Y | Y |
| Lead Segmentation | Y | N | Y |
| Web Activity Tracking | Y | Y | N |
| Split Testing | Y | N | N |
| Personalized Web Content | Y | N | Y |
| Event Management | Y | N | N |
| Zapier Integration | Y | Y | Y |
| Gmail Integration | Y | Y | Y |
| Outlook Integration | Y | Y | Y |
| Bi-Directional CRM Syncing | Y | N | N |
*Mail Chimp comparison and Constant Contact comparison from independent 3rd party, Marketing Automation Insider
Introducing TRBO Mail
“The best kept secret in Plastic Surgery marketing“
TRBO Mail is a proprietary email marketing platform that is rich with automation, high deliverability rates, a very easy-to-use interface with a robust drag and drop email builder tool.
While Mail Chimp and Constant Contact are solid email marketing solutions, the biggest thing that separates TRBO Mail from these two are the marketing automations and segmentations you can implement. This makes TRBO Mail a more robust CRM, rather than just a basic email marketing software.
How Can I Access TRBO Mail?
TRBO Mail is only available to our TRBO ADvance Gold Executive clients and it is included in our package for no extra fee for the first 1,000 contacts.
What is the Gold Executive Membership?
The goal when establishing the Gold Executive Membership was to build a complete digital solution for practice growth, engineered to deliver high levels of sustainable results, and resilient enough to navigate the rapidly changing digital landscape that we see today.
The Executive Gold Membership isn’t just a marketing plan, it is a cache of many different strategies, designed to work in unison to accomplish our mission of growth for our members!
What Other Technology Does TRBO Offer?
Another huge advantage to becoming a “Gold Executive” member of Turbo’s is all the other technology that’s included in our membership package.
- Magic Rating for reviews – A turnkey system to capture 5 star reviews and testimonials from your patient base
- TRBO Phone Tag for call tracking – A software that helps you identify where EACH call is coming from and also records calls for training and accountability
- TRBO Text by ZipWhip – A robust 2-way texting platform that utilizes automation to increase lead response rates by up to 60%
Service
This is where our aesthetic practice partners, particularly plastic surgeons that are TRBO Gold members, see the most value in using TRBO Mail. Why? When you sign up for Mail Chimp or Constant Contact you can utilize all their features, but as the old saying goes “tools are tools.” Without a strategy, your tools are worthless.
You don’t simply purchase a hammer, nails, wood, a saw, and other tools based on their price and rating and then expect you can build a bookshelf with no expertise or knowledge of how to use these tools. The same goes for email marketing.
Mail Chimp and Constant Contact may not evenly match up with TRBO Mail on pricing and features, but they’re decent solutions. However, it’s not all about price or features. The key difference between these two software providers and TRBO Mail is that, as part of the Gold executive membership, TRBO Mail is a done-for-you, agency-managed service.
The right or “best” email software should NOT be your plastic surgery practice’s biggest focus. Instead, focus on building or partnering with the best team of marketers, who know the in-and-outs of aesthetics and plastic surgery practices, and who can professionally handle your email marketing with segmentation, automation, follow up sequences, and a promotional schedule. That is the secret sauce!
Take the Next Step
If you would like to learn more about TRBO Mail or our TRBO ADvance Gold Executive Membership, the first step is to schedule a quick call with our team.
Please click here to leave us a message or feel free to call us directly at 877-673-7096 x2.
To schedule a strategy session directly from our calendar simply click here to pick a day and time.
