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We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance
Review Generation

Case Study: How Magic Rating Can Help Grow Your Aesthetic Practice’s Reviews

When we started working with the Southern California dermatology clinic they had a strong search engine presence, but their online reviews didn’t reflect well on their brand. Enter the review-generating, reputation management software Magic Rating.

Background:

Back in August of 2017, the practice had only 12 Google Reviews and a measly 2.9 star rating, and worst of all, no real plan for improving their online reputation

Our goal was to boost both the quantity and quality of the reviews on Google to get the rating to at least 4 stars.

Our Approach:

With review generation, there’s no magic wand to wave and suddenly get rid of poor feedback. Your practice may have even had bad experiences with specific review platforms, but that doesn’t mean you should bury your head in the sand or give up. If you run a successful practice and are constantly working on improving your service and processes then you just need a little help to build up your positive reviews.

Whether you run a dermatology, med spa, or plastic surgery practice, Magic Rating helps by automating the patient follow-up to generate feedback in a timely manner. You can use “email mode” and load up your list of recent patients or use “kiosk mode” and capture feedback within your office. The software defaults to generating internal feedback first, and if the feedback is an 8 out of 10 or higher then the software will direct patients to your review sites. If feedback is poor then patients can vent but won’t be driven to any review site.

The internal feedback is kept private unless you decide to publicize it by embedding it on your website. Best of all, you can control which feedbacks are shown in the widget by setting the minimum threshold at 4.5 or 5 stars. Check out the example below…

Embed Reviews With Magic Rating

If you’re feeling confident and you’d like to skip the internal feedback and direct patients to your review sites then you have that option too. You can also include these 3rd party reviews in the widget you embed on your website…

Showcase 1st and 3rd Part Reviews

Our Results:

By spring of 2018, Turbo had worked with the practice, by using Magic Rating, to improve the star rating to 4.1, with 30 Google reviews

 

Jumping from 2.9 to 4.1 stars might not seem like much, but it’s a huge psychological increase. We achieved our objective in getting to 4 stars, so now what? That achievement is sort of like obtaining #1 organic rankings for a certain term, it’s great for the reputation (and ego), but does it actually help drive more traffic and patients in the door?

Tracking Google My Business Traffic and Leads

In order to evaluate Google My Business traffic separately from “regular” organic traffic, you need to:

  1. Set up “google my business” as a source in Analytics
  2. Create a UTM (Urchin Tracking Module), which is just an elongated url, for your website link in your Google My Business profile. For example, use this link: https://www.yourwebsite.com/?utm_source=googlemybusiness&utm_medium=Organic&utm_campaign=Google%20My%20Business… instead of this link: https://www.yourwebsite.com.
Segmented Google My Business Traffic

I’ve outlined the detailed steps on how to set this up here. Unfortunately, for this client, we did not have the specific Google My Business Analytics tracking segmented. Currently, Google My Business does show stats, but they only go back one quarter.

Google My Business Analytics

However, for this particular client, we can still see that their organic traffic improved dramatically from when they had their 2.9 star rating and when they achieved their 4.1 star rating. In fact, organic traffic rose 115% during six-month stretch! Organic web leads also rose 90% during this period!

Organic Traffic Growth

Other Successes

The example practice isn’t alone; other Turbo clients, including dermatology, med spa, and plastic surgery centers have been seeing great results with Magic Rating. You can check out this blog to see how all of our clients have been doing.

If you’d like to learn more about improving your practice reputation or increasing your star ratings then give us a ring at 877-673-7096 x2. You can also shoot us a note by filling out the form here.

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Friday, December 3rd, 2021
5:58 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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