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Clarifying Odd Google Analytics Sources

Google Analytics is a great tool for tracking your website’s traffic and performance, and the best place to start your evaluation is the Source/Medium information under the Acquisition tab. This report tells you the exact place that your website traffic originated from.

While many sources are obvious, such as “(direct) / (none)” or “google / organic ” or “realself.com / referral,” there are others that aren’t as clear. Some of these might be spam. You might see these “social-buttons.com / referral” or “5-steps-to-start-business.com / referral” or some other spammy referrer of traffic. These should be ignored, at a minimum. You can also filter them out of your reports. Check out this article to learn how to configure your filter.

What about the non-spammy traffic that isn’t obvious? We’ll review a few common sources that are confusing:

l.facebook.com: we know this is traffic from Facebook, but we can see facebook.com and m.facebook.com are unique sources, and we know the latter is mobile traffic from Facebook, this one isn’t as obvious. You may also see this as “lm.facebook.com.” These new Facebook sources began appearing back in 2014 when Facebook introduced link shims, which is a pop up warning the Facebook user that they’re exiting the social networking site and entering a site that could be spammy or malicious.

You can view all Facebook traffic by simply typing in “Facebook” in the text field next to the ‘advanced’ link. This will conveniently breakdown all of your Facebook traffic so you can better analyze the effectiveness of this social network as a whole in driving traffic.

Should you be concerned if you have l.facebook.com or lm.facebook.com traffic coming to your website? As long as you know your site is secure, free of malware, and not flagged by Google for spam then you’re fine. To ensure you’re good, you’ll want to have your website secured via SSL (http vs http), utilizing a quality web host that checks for malware, and stay on top of Google Webmaster Tools reports.

us2.campaign-archive2.com: this traffic, with “campaign” in the url, is coming from an email marketing provider – in this specific case, Mail Chimp. It’s not as clear as “mail.google.com / referral” traffic, but anything with “mail” in it, or any “campaign” in the url, is almost always from email marketing.

Some of the email marketing reporting is sloppy, like Facebook, showing multiple sources for a single email that was sent out. One way to counteract this by ensuring your email marketing provider integrates with Google Analytics. If it does, then you should be able to name your campaigns in a way that’ll display them, by name, under Source/Medium traffic.

 
Notice tracking on right is much more clear, as it even notes that the medium is “email”

com.google.android.googlequicksearchbox: most aesthetic practices will see this pop up in their reports. This is not spam traffic, but legitimate traffic coming from Android phones. Specifically, this is Android users using the Google Search app. Since this is technically organic traffic it makes sense to filter this traffic so that it displays correctly…

When in doubt, just “Google” the source or medium in question and you’ll find your answer. If you’d like to learn more about Google Analytics then check out our collection of articles. You can also get certified in Google Analytics here.

If you’d like to submit a question directly, or learn more about how you can improve your aesthetic practice’s digital marketing, drop us a line here, or call us directly at 877-673-7096 x2.

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Monday, October 25th, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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