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Cosmetic Dentist Social Media scaled

Cosmetic Dentists using Social Media For Their Practice

So, I just found what I think, is a great example of how a cosmetic dentist can use video testimonials to increase business to his practice.  I am going to analyze what I found on his site, and even tell you how I would make the work that he’s already done, even better (and more effective).  I mean, why go to all the hassle to put this together if you aren’t going to share it with the world…right?

So Here Is the Article I found It is actually a press release that is being used for search engine optimization as you can see by their use of “anchor text”.

The practice, “Smile South Florida” is run by Dr. Charles Nottingham and Dr. Kenneth Anenberg. In this article they discuss how Smile South Florida is using patient video testimonials on its website.  I just wanted to point out what a great idea it is for cosmetic dentists to use patient testimonials on their websites, and I think they are incredibly smart for using this emerging technique.

However, there are a few essential things that I would do to make this much more effective:

  • The videos are great, I would edit them so that they have intro’s and outro’s as well as text telling someone who finds the video where to go to get more information (also known as watermarking)
  • Distribute the videos with unique titles out on as many video sites as possible.  This will increase the SEO opportunities and create buzz and traffic to the Dentist’s website.
  • On the press release, I would allow commenting to engage those reading it in conversation about the Videos.
  • They are involved in some blogging, which is fantastic and they did a smart thing by posting the press release I found onto their blog in this article.
  • They are also doing things correctly by having the Social Bookmarking links on the blog article as well.  This will allow users that like the article to submit it to all of the important social bookmarking sites like Digg and Delicious.  I would take this one step further by actually manually submitting the article and changing up the title and description.  This will allow extra linking and reach of the same article.
  • They have a way to subscribe to the blog, but without having the blog on Google’s FeedBurner Service, they are losing out on the free and easy to use syndication.
  • The only other thing that I would suggest is to blog more often (but I would tell that to anyone not attempting to blog at least twice per week!)

Overall, I would give their social media efforts a B-.  I know I’m being critical here considering that most cosmetic dentists are not using social media marketing at all!  This is a great example of how dentists can learn to use the social web to generate new patients.

Please comment below or to learn more about Turbo Marketing Services, fill out the form to the right or call to speak with a social media expert at 877-673-7096.

Thanks and I look forward to hearing from you all!

Matthew Arndt, President, Turbo Social Media- 877-673-7096.

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Monday, October 25th, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
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Conversion Services
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Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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