We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance

Close

Plastic Surgeons
Aesthetic Physycians
Medical Spas
Opthalmology
Dermatology

Obgyn’s

We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance
How to Distinguish Google My Business Maps and Google Organic Traffic in Analytics

How to Distinguish Google My Business (Maps) and Google Organic Traffic in Analytics?

If you’re like us, you rely heavily on Google Analytics to evaluate your website performance and spot opportunities.  One challenge we’ve run into lately is how to uniquely track traffic from your Google maps (now known as Google My Business) listing. More specifically, can I differentiate Google My Business clicks to my website from other Google organic clicks?

Currently, if your map listing shows up in search results – either on its own or as part of a “3 pack” – users have the ability to click the “website” button to take them to your website. In most cases, this traffic is tracked the same as any organic traffic. In other words, you cannot distinguish it.

The good news is that there are two simple steps to start uniquely tracking Google My Business traffic to your website…

1) Utilize a UTM (Unique Tracking Module). This is simply a tool that creates unique urls by adding custom parameters at the end. You can use this tool from Tap Clicks or this tool from Google. They both work just fine.

Now, add “googlemybusiness” as the Campaign Source, “Organic” as the Campaign Medium, and “Google My Business” and the Campaign Name. Then you’ll see the unique url that’s automatically created at the bottom. Copy that.

Click to enlarge

2) Paste that newly created url into your Google My Business website text field. No one will see the actual url since they are clicking a button, and they’ll be driven to your home page.

Click to enlarge

 

Once you’ve got this all set up you simply need to login to your Google Analytics account and navigate to ACQUISITION > All Traffic > Channels and you’ll then be able to see all your traffic from your Google Maps listing. It’s that simple!

Click here to check out more Google Analytics articles. If you’d like to learn more about our marketing services just shoot us a note here or call 877-673-7096 x2.

 

Share on facebook
Share on twitter
Share on linkedin

Related Posts

Friday, December 3rd, 2021
2:26 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

Partner Network

allergan logo
google logo
inc5001 logo
cutera logo
instagram logo
coolsculpting logo