We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance

Close

Plastic Surgeons
Aesthetic Physycians
Medical Spas
Opthalmology
Dermatology

Obgyn’s

We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance
call tracking influence on SEO

Do Call Tracking Numbers Hurt SEO?

Are you utilizing or thinking about implementing call tracking numbers? It’s not a bad idea from the standpoint that you can very accurately track leads down to a specific source, such as digital ads. However, you need to be careful…call tracking numbers can hurt your website’s SEO.

The keyword here is “can.” Call tracking numbers, if implemented correctly, will have no effect on your website’s SEO.

What’s the best way to implement call tracking numbers on my website to avoid hurting my SEO?

Use a javascript. This is a short-code that is typically added to the header of your website. The code works by identifying the actual practice phone number and dynamically replacing it with a unique phone number. The reason why this doesn’t hurt your website’s SEO is because Google, or other search engines, that index your website can see your actual number listed on any given page. While this information may not be visible to the prospective patient, Google can still that the phone number matches the listed phone number for other online listings for your practice. This consistency matters.

call tracking for aesthetic practices
Call tracking can negatively impact your SEO

How can call tracking phone numbers affect a website’s SEO?

First, you need to understand a major component of SEO: consistency. Google wants to see all references to your practice show the same name, address, phone number, and website address. If your Google My Business page lists your old address and your Facebook Fan page lists an old phone number, for example, Google has a difficult time recognizing what’s accurate. These discrepancies make your website less credible, and even if these discrepancies are not on your website, but rather, 3rd party directory sites, they can hurt your website’s organic visibility.

If you purchased a phone number to use to track calls you DO NOT want to go into the header and each page to manually add this static number. In this case, Google will see that the new number doesn’t match any of your other online profiles, leading to inconsistencies and, potentially, a negative effect on your website’s SEO.

Dynamic call tracking can identify a source from each call

If you stop and analyze the goal of call tracking you’ll realize that it makes little sense to manually update the display number on your website. The goal should be to able to track phone calls to a source, such as an organic search, Real Self referral, or AdWords click. If you blanketly updated your website to display a static tracking number on every page how are you any closer to determining the source than if you simply kept your actual phone number listed?

The only way to truly track calls down to a source is to use dynamic call tracking via a javascript. This will identify each individual IP address used to access the website and credit a source/medium when a call is made.

The one instance where I think it’s ok to use a single call tracking number is when you’re running ads to a micro-site. If your micro-site lists your main practice number then you’ll likely experience some difficulty determining exactly how the caller found you (even if you ask them). In this case, manually adding a static tracking code is a solid solution. You won’t be able to distinguish sources of leads from the micro-site, but if we assume that the micro-site is only driving traffic from one source, such as Google AdWords, then it doesn’t matter. Your goal here is to distinguish phone calls to your practice based on prospective patient finding your micro-site vs. your main site. 

Bottom line: for optimal SEO, make sure your practice details are consistent across all web directories and utilize a javascript code to take advantage of any call tracking.

If you have any questions about SEO you can check out our collection of SEO articles here. If you are interested in detailed call tracking that can identify each call down to the source then contact Turbo to learn more. You can drop us a line here or call us directly at 877-673-7096 x2.

Share on facebook
Share on twitter
Share on linkedin

Related Posts

Thursday, October 21st, 2021
7:03 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

Partner Network

allergan logo
google logo
inc5001 logo
cutera logo
instagram logo
coolsculpting logo