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How Doctors Should Handle Negative Reviews Online

How Doctors Should Handle Negative Reviews Online

One common concern with doctors when it comes to social media is review sites. Many think that if they simply avoid review sites they’ll avoid any bad publicity that comes from them. This is a common misconception that couldn’t be further from the truth.

In a previous blog post I explained the importance of being active on review sites. Being inactive will likely only bring about the small number of disgruntled patients. Emphasizing the presence of the practice on sites such as Google Places and Yelp, as well as other medical review sites, will help build up your reviews so that the positive reviews far outweigh the negative reviews. But what do you do when you do get a negative review? How do you respond?

Well you don’t want to do what this doctor did and try to sue. Word got out through social media about what this doctor was attempting to do and that sparked a firestorm of even more negative reviews!

Apparently one person posted a screenshot of the situation on Reddit, and wrote:

“This dickface doctor from my hometown is suing a WWII veteran’s family for $50,000 for rating him poorly on the Internet. Perhaps he deserves a few more poor ratings …”

Reddit, which is a social bookmarking  site, or a very large collection of blog articles, gets about a million page views per day. Needless to say, this one comment sparked a wave of many more negative reviews, and while the initial review that sparked the lawsuit may or may not have been legitimate, the one’s that followed were definitely not.

So how exactly do you respond to a negative review? Well, you can see the first name of the person who left the review and try to figure out who it was. This can be very time consuming, and chances are that any apology or follow up will be unwelcomed anyway. Trying to remove the review may or may not work either. Keep in mind that Google, Yelp and other review sites claim to monitor the content of the reviews, and thus, can determine if a review seems “invalid.” If you truly feel like the reviewer is being untruthful or their comments irrelevant then contact the review site to point this out. It’s worth a try.

In short, there is really no way to “respond” to negative reviews themselves. Most review sites simply don’t allow for any follow up comments to address the reviews. You can deal with and overcome negative reviews by making it as easy as possible for patients to review you online. Simply suggesting patients find you on Yelp is not enough. Consider follow up emails with links to your review site profiles, or even setting up a work station with a computer in your office where patients can review the doctor.

No matter how good of a doctor you are you’re bound to get a few negative reviews. However, if you help facilitate the growth of positive reviews these negative one’s will seem insignificant.

If you have any questions about review sites and how your practice can utilize them then contact Turbo Social Media today, or call 877-673-7096 x2.

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Thursday, October 21st, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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