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combine online and offline marketing efforts for your practice

How to effectively combine online and offline marketing efforts for your practice

So your practice is finally ready to start using social media? Does this mean you should stop investing in your traditional marketing efforts? Of course not. Every practice needs to have an effective online and offline strategy to bring in new patients. So how do you balance both? And how can they work together?

In previous blog articles I’ve outlined the importance of marketing online. It’s quite simple, your potential patients are looking for you online. Their doing more research than ever before because more information than ever before is available to them. They internet, and reviews online, can be biased, so you should be aware of your online reputation. Your website, blog and local business listing should also be optimized so that people can find you when doing general searches.

Let’s assume that you’ve nice looking site with a good “call to action” that is generating leads. Let’s also assume you’re using email marketing and social media. Here are some ideas for combining these internet marketing efforts with your offline marketing efforts:

1) Direct mail campaign: Studies have shown that people are much more likely to open mail delivered by the post office that email. If you send a postcard then the recipient doesn’t even have to open it. Make sure that your postcards are branded to match your website, incorporate your logo and list your website, as well as your social media links.

2) Thank you cards: No matter how popular online marketing ever gets, nothing will ever replace the thank you card. This is similar to direct mail, but it is not promotional. Instead a simple “thanks for choosing us” message will keep your practice fresh on the the patient’s mind. Don’t be afraid to ask for any referrals at the end of your letter. In additional thank you cards, holiday cards and birthday cards are also a very good idea.

3) Networking: Yes, I’m talking about good ‘ol fashion networking with other local businesses. Visit your local Chamber of Commerce, Lions Club, BNI or other networking group. There are likely many in your area. Before you go, consider who your ideal strategic partners are. Which business’ have similar target markets? You may struggle with this at first, but consider connecting with the owners’ and employees of nail salons and hair salons because the people who go to these places are not only concerned about their appearance, but they’re also in an environment where they can chat and give referrals.

Internet marketing, and social media marketing, are not replacing traditional media or traditional forms of marketing, they are simply giving your practice additional outlets for attracting and retaining patients.

If you’re not involved in social media marketing you need to look into it today. That being said, make sure that the marketing expert you speak to doesn’t neglect some traditional markting that can be used effectively with your new internet marketing strategy. Finally, make sure you can track each of your efforts individually to see what is working and what is not.

If you have any questions about how social media marketing can help you practice grow in conjunction with your offline marketing efforts then contact Turbo Medical Marketing for a free 30 minute consultation, or call 877-673-7096 x2.

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Thursday, October 21st, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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