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ADA Compliance

Everything You Need to Know About ADA Compliance

We focus so much on optimizing our websites for conversion, but did you know that you also need to optimize your site compliance? Specifically, we’re talking about accommodating visitors with disabilities.

*Important Note: I want to preface the information outlined in this blog with the suggestion that every practice consult their attorney when it comes to privacy and ADA compliance.

What is ADA Compliance?

ADA Compliance refers to the Americans with Disabilities Act Standards for Accessible Design, which states that all websites must be accessible to people with disabilities. In short, this means, but is not limited to, ensuring your website is easily readable for those with vision impairments.

ADA Compliance

The disability laws vary from state to state, but all complement the Americans with Disabilities Act, which states that “to the extent that a state law conflicts with the ADA, the state law is preempted by the federal law. In other words, federal law trumps state law.

Who Does the Law Affect?

  • Americans with disabilities and their friends, families, and caregivers
  • Private employers with 15 or more employees
  • Businesses operating for the benefit of the public
  • All state and local government agencies

The Challenge: The Laws Have Changed and Are Constantly Changing

The laws are somewhat vague, but organizations are encouraged to use WCAG 2.0 level AA guidelines until the Department Of Justice defines the regulations.

In short, WCAG follows these core principles:

  • perceivable: easy to perceive ALL information, including text, images, video
  • operable: easy to navigate and move from page-to-page
  • understandable: easy to understand and follow all the content, in any format
  • robust: multiple ways for users to read and engage with your website’s content

W3 Web Accessibility InitiativeStanford Online Accessibility Program and Berkeley WebAccess, have put resources online for designers, developers and content creators for ensuring your website is compliant.

Why Should You Care?

Threat of Lawsuit

There have been several notable lawsuits over the past few years, including Netflix, who was sued back in 2011 over closed captioning. The Hooters restaurant chain was sued in 2017, even after they agreed to fix their website. More recently, both Domino’s Pizza and the singer Beyoncé were sued for non-compliant websites.

The examples above are large companies or well-known public figures (i.e.- deep pockets), so should your “small” aesthetic practice care?

According to the LA Times, nearly 5,000 ADA compliance lawsuits were filed in federal court in 2018, and there was a 12% jump in 2019. This doesn’t mean you’re next up on the target list, but there are…

Small Steps Your Practice Can Take Now

Here are several best practices, some directly from Metaverse Law, to help ensure your website is more accessible to those with disabilities:

1.     Use headings correctly to organize the structure of your content

2.     Pay attention to color contrast

3.     Images should include alternate text in the markup/code; complex images should have more extensive descriptions near the image

4.     Create transcripts for your podcasts

5.     Websites with videos should provide visual access to the audio information through in-sync captioning

6.     Add a tool or plugin to your website that easily allows visitors to easily adjust text size, adjust text spacing, highlight links, stop animations, enhance color contrast, and much more.

The first three items are basic UX/design and SEO best practices you should already be following. The next two items are specifically related to audio and video recordings. If you host your videos on YouTube you can add subtitles in 3 easy steps.

Keep in mind that a plugin alone will not make your website fully compliant, but the more steps you take to make your website compliant the less of a chance you’ll see any demand letter coming your way.

Be Wary of Fear Mongering, Trust the Experts (Attorneys)

With new lawsuits emerging there are “entrepreneurs” emerging that are using scare tactics to drive business. The threat of a lawsuit, specifically.

What I have personally seen is organizations run scans on websites that generate numerous “errors,” some of which are related and some completely unrelated to any kind of compliance issue. They’ll then present you with a document that says you’re not compliant and you could be sued.

Here are some examples of items I’ve seen called out as a problem related to Compliance, Accessibility, or Usability:

  • “alt text should not be an image file name”
  • “ensure that text and background colors have a 7:1 contrast ratio”
  • “avoid underlined text – people will click on it and think it’s a broken link”
  • “keep URLs shorter than 78 characters so they don’t wrap when emailed”
  • “radio buttons are easier to use than drop-downs when there are 6 choices or fewer”
  • “use bold text sparingly – for one or two words or a short phrase”
  • “use italic text sparingly – for one or two words or a short phrase”

…my response to all of these points is: says who? There’s no authority on this so to blanketly make these claims in the name of compliance, accessibility or usability is utterly absurd. Therefore, our advice is to please avoid jumping to any conclusions if you see a report of this nature.

When it comes to anything legal, I’d prefer to turn to the experts for their feedback, which is why Turbo consulted our attorney who specializes in this field for the detailed list above.

How Turbo Can Help

Turbo takes ADA compliance seriously and follows best practices that our attorney has outlined. We recommend you speak to your attorney to review your digital privacy, data security, and cybersecurity.

If you do not have an attorney who specializes in this type of law, we can recommend one.

If you would like to learn more about creating a new website or implementing a marketing plan that follows legal guidelines then schedule a strategy session our growth expert Sonja Vaisz. You can also reach Turbo directly at 877-673-7096 x2 and drop us a line here.

 

 

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Thursday, October 21st, 2021
7:54 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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