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google plus dead

Failure to Launch: Google+

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google plus deadWhat happened with all the Google+ hype? Weren’t they supposed to challenge Facebook for social network supremacy?! Well, just recently the head of Google+, Vic Gundotra, stepped down.

Back in 2011, at the launch of Google+, Gundotra said: “The subtlety and substance of real-world interactions are lost in the rigidness of our online tools. In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it.“

While Google reported in October 2013 that Plus users had grown to 300 million, they failed to specify that many of these “users” consisted of people simply logging into their Gmail account, or using other Google services.

TechCrunch recently reported that Google would stop pushing Plus as a social network and instead focus on utilizing it as a platform to access other Google products.

So what went wrong? Ever since its inception in 2011 those within and around Google questioned its legitimacy. One Google engineer even called the social network a “pathetic afterthought” when it was launched. Then, in 2013 when Google+ integrated itself into the comments section of YouTube, former YouTube co-founder Jawed Karim responded with a very straightforward, explicit comment.

Several former Google+ employees have expressed their frustration with the social network, saying it lacked any identity or direction from the beginning. From a user perspective, people are (and have been) overwhelmed with social networking. There’s just no more room at the table when you’ve already got Facebook and Twitter.

So is Google+ useless now? Absolutely not. The one thing Google+ still has going for it is its ability to influence search engine results. Having Google Authorship set up requires a completed Google+ profile. In theory, connecting with people and utilizing the social network gives your Google+ profile more credibility, influencing search results even more.

Despite the incredible success Google has had since its inception, this is one of several letdowns along the way. While Google+ won’t go the way of Google Reader or Google Buzz (and completely disappear), the hype has come and gone, and we’re left with what was once a novel idea.

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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

Partner Network

"You guys are doing a great job!! My annual revenue jumped 27% in our first year and our second year was my best ever! In addition, we were able to reduce our advertising spending by $70,000 after year 2, making us even more profitable."

Adam Stein, MD, Board-Certified Plastic Surgeon

"Our plastic surgery practice switched to TRBO ADvance about 6 months ago. Since then our leads have increased dramatically! The TRBO Team is very proactive as well as responsive to our requests. Their monthly blogs and email marketing is spot on. They redid our website and we are thrilled with it. The team has been a pleasure to work with - lots of positive energy!"

-Scott Greenberg, MD, Board-Certified Plastic Surgeon

"TRBO Marketing is possibly one of the best companies I have worked within my 10 years of owning my medical spa (and like most med spa owners, I am a perfectionist). I initiated our "website make-over" in January of 2020 and "went live" ahead of schedule in April of 2020 (yes, during COVID)."

Heather Badal, Med Spa Owner

"You guys are doing a great job!! My annual revenue jumped 27% in our first year and our second year was my best ever! In addition, we were able to reduce our advertising spending by $70,000 after year 2, making us even more profitable."
Adam Stein, MD, Board-Certified Plastic Surgeon
Adam Stein, MD, Board-Certified Plastic Surgeon
"Our plastic surgery practice switched to TRBO ADvance about 6 months ago. Since then our leads have increased dramatically! The TRBO Team is very proactive as well as responsive to our requests. Their monthly blogs and email marketing is spot on. They redid our website and we are thrilled with it. The team has been a pleasure to work with - lots of positive energy!"
-Scott Greenberg, MD, Board-Certified Plastic Surgeon
-Scott Greenberg, MD, Board-Certified Plastic Surgeon
"TRBO Marketing is possibly one of the best companies I have worked within my 10 years of owning my medical spa (and like most med spa owners, I am a perfectionist). I initiated our "website make-over" in January of 2020 and "went live" ahead of schedule in April of 2020 (yes, during COVID)."
Heather Badal, Med Spa Owner
Heather Badal, Med Spa Owner

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