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featured snippet

How Can I Be Seen in Featured Snippets in Search Results?

A few weeks ago I wrote about Google’s new, longer snippets showing in search results. I prefaced that article with details on how featured snippets are unique. Featured snippets refer to the boxed-in “answer” you see at the top of organic search results.

You’ll see featured snippets frequently if you’re doing searches for recipes, where you often see the instructions listed out. The three types of featured snippets you’ll encounter in search results are:

  • lists
  • tables
  • paragraphs

Click or tap to enlarge

According to search analytics from STAT, the paragraph snippets account for 82% of all featured snippets, with lists making up 11% and tables 7%.

Outside of recipes, you’ll often see featured snippets show up for questions searched within Google. Just like the longer snippets – referenced in this article – were implemented to provide the searcher with more information without having to click,  the featured snippets were implemented for the exact same reason. Google is not only constantly tweaking its algorithm to provide better, more relevant results, but they’re adjusting how this information is displayed to improve the overall search experience.

Why are featured snippets so valuable?

featured snippet in search results

Click or tap to enlarge

As you can see in the example above, featured snippets tend to show up at or near the top of organic search results, and you have a box around your snippet, further highlighting it. This will likely increase clicks to your website, and in turn, conversions (leads).

How can my practice show up in featured snippets?

  1. Start by evaluating keyword opportunities. The paragraph featured snippets often show up when a user asks a question.
  2. Turn those questions sections on your procedure pages or into individual blog articles.
  3. Focus on your page formatting: break up your content with sub-titles, bullets, charts, and lists. This is not only easier to read, but easier for Google to digest.

STAT has analyzed one million highly competitive queries and found that 9.28% of the search terms contained snippets. Interestingly, only 29.6% of these featured snippets showed up as the first organic result.

Info from getstat.com

Featured snippets also tend to show up in longer-tail queries, which makes sense since questions are often six or more words in length. As you can see by the graphic below, queries six words or more in length displayed featured snippets nearly 25% of the time.

Info from getstat.com

The goal is to strategically create content that focuses on answering specific questions patients have about your procedure. Think about the consultation process, the cost, the surgery, the anesthesia, and recovery. These details are what patients want to know about when they’re researching the procedure.

Once patients feel comfortable in their research about a procedure they’ll then dive into the process of finding the right doctor or practice. Sometimes these steps are intermingled, but there’s almost always a research phase needed for patients to learn more about a procedure, and if this research leads them to your website then you have a head start.

If you’d like to learn more about SEO you can check out our collection of articles here. If you’d like to learn more about improving your SEO or request an analysis of your website you can drop Turbo a line here or call us directly at 877-673-7096 x2.

 

 

 

 

 

 

 

 

 

 

 

 

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Friday, December 3rd, 2021
5:27 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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