We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance

Close

Plastic Surgeons
Aesthetic Physycians
Medical Spas
Opthalmology
Dermatology

Obgyn’s

We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance
generate more patient referrals

How to Generate More Patient Referrals

generate more patient referrals

A successful practice will almost always generate more leads from word-of-mouth, or patient referrals, than any other source. There are a few outliers I can think of, such as a practice that spends a huge chunk of their marketing budget on advertising, but the vast majority of practices rely on – and need – patient referrals. In this article, we’ll dive into how to generate more of them.

The first step in generating more patient referrals is, obviously, to do good work. This is crucial in keeping your patients happy. Good communication and a friendly environment also play a role in the patient experience.

Ok, so you’re doing great work. What else can be done? Here are a few ideas…

Offer Incentives: *updated 3/3/2018 – Your practice should be aware of any fee-splitting laws in your state. Fee-splitting is when a 3rd party benefits financially from a provider by referring a new patient. It’s the same law you need to be aware of if you ever intend on running any kind of Groupon-like offers. In some states, a gift card to the referring patient is acceptable. ou’ll want to speak with your attorney to clarify.

Many practices we work utilize discounts off of products or services if you refer a friend. While many practices are reluctant to offer discounts, I don’t think there’s anything wrong with this strategy. Just make sure the incentive is strong and that you communicate it well with your patients. This means alerting them in person at the end of their visit, as well as emailing them the details. One additional tip here is to make these incentives available only for a limited time, to encourage action.

Charity contribution for referring: This is a unique idea that a few practices I’ve worked with have tried. For example, refer a patient and we’ll donate $100 to the local Boys & Girls Club. The approach is similar to the aforementioned incentive, except this obviously benefits the charity and not the patient, so you’re enticing their heart and not their wallet! A big part of how successful this strategy is depends on how appealing the charity is. Focus on local causes that impact your community, and choose a charity that you contribute to regularly.

Customer appreciation events: Running events is a great way to mingle with patients. Your events should include free food & beverages (wine), along with door prizes, discounted treatments, and other giveaways. To get more people in the door, incentivize patients to bring a friend to receive a free product or treatment. This strategy works similarly to the general incentive, but it event-based, and you could even combine the charity angle into the event. You’ll want to get the word out in many of the same ways, such as in-person and via email, but consider using EventBrite to track RSVPs. You may even want to boost a post to your Facebook Fans to get the word out.

events for patients to bring friends

I’ve seen aesthetic practices achieve success without implementing any of the three approaches above; they simply ASK patients for referrals at the right time. No incentives, no charitable contributions, and no events necessary! The key is your timing and approach. While you want to ask patients when they’re at their happiest, set the expectation from the beginning that you plan on blowing them away with your service and that you’ll be asking for referrals later on.

For any of the above strategies, let patients know how you’d like to receive the referrals. For events, this simply means them bringing a friend, but the other strategies should be very clear for patients. One easy solution here is to have a basic form on your website.

*Keep in mind that the focus here is on referrals, not reviews. There are many automated review-generating software solutions out there, such as Magic Rating. These serve a distinct purpose, which is review generation, but asking for patient referrals AND reviews at the same time, or using the same tactic, muddies the message. It’s like having two competing calls to action on your website. That often leads to paralysis of analysis, or, no action at all.

thank you cards for patients

Above all, express gratitude to each and every patient for their business. You may want to consider writing hand-written thank you notes. This adds a nice personal touch that patients really appreciate.

If you’d like to learn more about generating more patient referrals or new patient leads then drop us a note here or call 877-673-7096 x2.

Share on facebook
Share on twitter
Share on linkedin

Related Posts

Friday, December 3rd, 2021
4:26 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

Partner Network

allergan logo
google logo
inc5001 logo
cutera logo
instagram logo
coolsculpting logo