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Google Accounts Every Practice Needs

Google Accounts Every Practice Needs

In case you’re not already aware, Google plays a vital role in your practice’s ability to generate traffic to your website. Most people understand the value of being ranked highly on search engines, particularly Google, since the majority of web users search with Google. However, there’s more to Google than just a search engine. Here are some Google accounts that every practice needs to have:

1) Google Analytics– If you don’t track traffic how will you know how the site is performing? What keywords are people searching for that bring them to the site? How long are they staying on the site? You need to be able to track all of this, and Google Analytics is the best free software available. It’s also wise to set up conversion tracking to see how many people are submitting contact forms on your site (or making purchases, if applicable).

2) Google Places– Every local business needs to be on Google Places. You’ll notice that now, more than ever, local business listings are showing up in search results. These appear next to a map with A, B, C, etc listings. It’s almost impossible to show up here without a completed Google Places account. Make sure that when you create a Places account you include your top keywords you’d like to rank for, but don’t keyword stuff. Add all your photos and videos to complete your profile, and most of all, get your patients to review you through your Google Places account.

3) Google Webmaster Tools– Another important place to have a presence is Webmaster Tools. You can see how well your site is being crawled, if there are any duplicate content issues, if there are broken links or if there are crawl errors. You can submit your sitemap, which helps Google to more easily scan your entire website, and you can even designate sub-links, which are the the additional links that show up under your home page listing in Google search results.

4) Youtube channel– I added this because Youtube is owned by Google. Having a Youtube channel gives you another opportunity to rank highly on search engines. Obviously you’ll need to add videos to your channel. Make sure to optimize these videos for your desired keywords and backlink to both the video and your channel.; this will help your videos and channel outrank your competitors on Google and other search engines. Finally, just having videos, especially patient testimonial videos, gives your practice much more credibility and social proof.

5) Google Feedburner– This is often overlooked, but if you have a blog, you need to set up Google Feedburner. This will allow people to subscribe to your RSS feed and get email updates every time you post a new blog article. With Feedburner you can also automatically post your blog articles to Twitter.

Other ideas:

1) Google Adwords– If you’re going to advertise online then Google Adwords is the place to do it. You can place ads on search engines and on other websites. Even better, you can target people who have been to your site before by placing your ads on sites affiliated with Google AdSense; this is called behavioral targeting, or as Google calls it, “re-marketing.”

2) Google mail– If you’re setting up new email addresses then you might want to consider Google mail, as opposed to the main alternative, Outlook. Google mail is very easy to use, and best of all, you can easily share documents and tasks with other co-workers, employees, clients and business partners.

If you have any questions about any of the items discussed in this article, or you would like to learn more, then contact Turbo Social Media today, or give us a call at 877-673-7096 x2.

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Monday, October 25th, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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