We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance

Close

Plastic Surgeons
Aesthetic Physycians
Medical Spas
Opthalmology
Dermatology

Obgyn’s

We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance

Category

google analytics

Using Google Analytics to Make Marketing Decisions

google analytics dataGoogle Analytics is a great tool. You can track traffic by the source and even track conversions down to the keyword. However, most people use this information to simply monitor progress.

To get the most out of Google Analytics you’ll want to be able to digest the information given and use it to make marketing decisions. Keep in mind that when I say ‘marketing decisions’ I don’t mean, for example, “Yelp ads aren’t leading to any conversions so I’m pulling the plug on that.” I mean evaluating where you rank and the potential impressions for various keywords and then forming blog topics based off of this information, for example.

How do you do this? First, you’ll want to integrate your Google Analytics account with your Google Webmaster Tools account. For detailed instructions on how to do that click here. Once connected, you’ll want to click on ‘Queries’ to pull up all of the search queries your site has been getting impressions and clicks for.

The next step is important, as you’ll want to narrow down the queries by clicking the advanced link.

google analytics queries snippet1

Then, you’ll want to narrow the search results to show terms that you’re ranked outside of page 1 for but inside of page 4 for. This is what I call the “low hanging fruit,” or terms that you could potentially boost to page 1 and get a lot more visibility with just a little work. Just set up the average position parameters like I have below.

average position based on query

Once you’ve got your results you’ll want to skim through them to see what stands out. Take a look at the keywords and see if any catch your eye. Look for keywords that don’t include your name or your practice’s name.

So you’ve got the filtered data, now what? As I alluded to, the first step is to turn these keywords into blog articles. Look for queries that mirror either problems patient’s have (sun spots) or solutions you offer (laser skin rejuvenation). For example, if one of your queries was “spider veins,” then a good blog article topic would be “How can I treat spider veins?”

Coming up with blog topics is just one of the benefits of utilizing this specific information. Here are some additional ideas:

  • Work that service into a special and promote it via a press release
  • Produce a video about this service and then optimize and post it on various social platforms
  • Respond to questions about this service from patients on Real Self (a PRO Account will even get you backlinks)

It’s important to note that the query data being pulled from Webmaster Tools may not be entirely accurate. That said, it’s close enough to give you an idea of which keywords you should target.

The goal with this is to drive more visibility and traffic to your website for the keywords that may be just off of the first page. With quality content and effective link building you’ll be able to organically boost your website’s visibility.

For more information about how to utilize Google Analytics check out our collection of blog articles on the topic. If you’d like to learn more about stepping up your practice’s marketing give us a call at 877-673-7096 x2, or you can simply leave us a note here.

Share on facebook
Share on twitter
Share on linkedin

Related Posts

Monday, October 25th, 2021
3:23 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

Partner Network

allergan logo
google logo
inc5001 logo
cutera logo
instagram logo
coolsculpting logo