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Google Hummingbird

The Google Hummingbird Update: What to Know

Google HummingbirdThe Google Hummingbird update was announced back in late September, on the fifteenth anniversary of Google. As opposed to past notable updates (PANDA and Penguin) that were algorithm adjustments, this was a complete overhaul to the algorithm. Furthermore, Google chose to focus on what they’re improving upon, as opposed to what they’re penalizing.

Google mentioned these highlights of Hummingbird in their blog:

  1. Improvements to the Knowledge Graph: the Knowledge Graph refers to the way certain search results are displayed. For example, when searching for a specific category of historical figures you’ll now see a scrolling bar that allows you to easily sort through results. There are also now comparison charts that highlight differences between objects or beings.
  2. Better search layout on mobile devices: Google has cleaned up the search results on mobile devices, with better touch and scrolling capabilities. One thing researchers have noticed is that a higher percentage of mobile searches are conversation, such as “where can I find Chinese takeout?” Makes sense, you’re on the go and you need to pick up dinner. Well, the search results have improved to better address questions. However, Google took it a step further with this conversion…
  3. Conversational improvements between Google accounts: With the new Google app you can set reminders. For example, if you say “Google, remind me to pick up toilet paper at Costco.” Google will then note the reminder and, assuming your location tracking is enabled, you’ll receive that reminder when you walk into Costco. Pretty cool.

Hummingbird updates

Google’s goal is to improve the user experience, but as Search Engine Land points out, with Hummingbird they may have altered the way we look at link building. To be fair, the Penguin updates focused on weeding out websites with low quality links. While Hummingbird isn’t targeting negative link building, it seems to be reinforcing what we already know: quality, unique content is king.

Instead of thinking about how you can adjust your link building and SEO strategy in the wake of Hummingbird you should continue to focus on the value to the end user. This includes:

  • quality content (address a problem/concern or educate people about a topic)
  • go long-tail with your SEO (cast a wider net with the keywords you’re targeting, and optimize with terms like “how long” or “what’s the difference between”)
  • contributing to relevant online communities (be active on Real Self and other forums that fit your niche)
  • encourage comments and the sharing of your content
  • establish your Google Authorship (and build circles within Google+)
  • build more quality video (sure patient testimonials videos are awesome, but short clips about a given topic are very valuable, as can a live ‘q & a’ stream)

Hummingbird, like any algorithm update or overhaul, shouldn’t be a signal to adjust your marketing strategy. Instead, re-focus your efforts on an area where you’re lacking. Maybe you’ve neglected Google+. Spend an 30 minutes a week adding influencers to your circles and commenting on posts. Or perhaps you’ve posted a lot of great blog articles, but you don’t have much video. Note the top 10 best patient concerns and spend 30 minutes a week addressing them in a video format.

If you have any questions about Hummingbird, or SEO or link building in general, feel free to drop Turbo a line here. You can also reach us directly at 877-673-7096 x2.

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Thursday, October 21st, 2021
6:50 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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