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wbt vs ga

Google Webmaster Tools vs Google Analytics

Google Webmaster Tools vs Google AnalyticsIf you’re actively involved in your practice’s marketing you’re probably checking reports with data about your website’s traffic, activity and conversions. Two of the most common, and free, solutions for analyzing a site’s performance are Google’s Webmaster Tools and Analytics.

Both Webmaster Tools and Analytics are valuable in their own unique ways. Webmaster Tools provides crawl information, which helps you identify errors, blocked urls, and verify sitemaps. You can also use Webmaster Tools to suggest HTML improvements, monitor security issues, and adjust how your site appears in the search results.

Google Analytics, on the other hand, tracks traffic to your website. You can break down this traffic by geography, landing page, time on the site, and many more parameters. Best of all, with Analytics you can track conversions.

The Overlap

There is, however, a crossover in the data that both Webmaster Tools and Analytics provide, and that’s with search queries. More specifically, both provide you with the total number of clicks to the site from a given keyword. In Webmaster Tools (WBT for short), just click on ‘Search Queries’ under the ‘Search Traffic’ menu. In Google Analytics (GA for shot), just click on ‘Organic’ under the ‘Keyword’ category in the ‘Acquisition’ section.

not provided

The first glaring omission you’ll see in GA is (not provided) showing up at, or near, the top of your organic keyword results within GA. This (not provided) result is all traffic to the site that cannot be tracked due to Google’s privacy policy regulations. However, looking in WBT, all search queries are visible. This must mean that Webmaster Tools is the better source for tracking organic traffic by keyword, right?

The Dilemma

Taking traffic samples from several different clients I analyzed various different, random time frames ranging from 3 days to 3 months. The point of this was to compare total web clicks in WBT to total search traffic in GA.

The first thing I noticed is that there were keywords noted in GA that didn’t even show up in WBT. This doesn’t make sense because that keyword should have at least as many queries in WBT, if not more, when you factor in not provided traffic.

Secondly, after digging deeper, I noticed keywords that seemed too have way too many clicks in WBT. I noticed this after accounting for the not provided impact on the GA keyword data (and determining the average not provided result).

Lastly, in many of my searches I got results with what appeared to be rounded numbers (no odd numbers). The funny thing is that this didn’t happen every time, making it seem  as though some of the results were more legit than others. Again, no consistency.

The Bottom Line

There’s litte consistency to the WBT results. While the average position information seems somewhat accurate, the total number of clicks and clicks-per-keyword was often incorrect.

There are many great features to use within WBT, but I would not rely on getting accurate click in formation from this source. Stick to GA (and AdWords) to track keyword traffic, for now.

If you have any experience with using either of these tools, as it pertains to the topic, we’d love to hear your thoughts, especially if you’ve done more in-depth calculations on the accuracy of WBT.

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Monday, October 25th, 2021
4:22 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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