We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance

Close

Plastic Surgeons
Aesthetic Physycians
Medical Spas
Opthalmology
Dermatology

Obgyn’s

We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance

Category

Is Groupon Profitable for Med Spas

Is Groupon Profitable for Med Spas?

Groupon for med spas, image thanks to medicalspamd.com

I recently stumbled across an article on medicalspamd.com outlining the success of Groupon and how medical spas have been using Groupon. In case you don’t know about Groupon, they are a discount group buying website that offer local deals, often times up to 50+% off. Groupon has been enormously successful. In fact, they will likely become the fastest company to reach $1 billion in sales.

Groupon has served many different types of businesses, including medi spas. The lure for any business is that you can turn a new client who just got a bargain for your services into a returning customer at full price. That’s the conundrum facing any business, because offering discounts at 50% off is not very profitable, especially after Groupon takes another 50% off of this discount. Thus, a treatment that you would normally receive $500 for is now putting only $125 in your pocket. It’s not very profitable, but it does make your business more popular (at least for the short term).

In order to make an investment in Groupon worthwhile, Medi Spas need to focus on what they can do to generate repeat business. Here are some tips for generating that repeat business:

1) Offer outstanding customer service: This goes without saying, but it is worth repeating. The only way to get someone to willingly spend more for the exact same service is to blow them away with outstanding service.

2) Offer incentives to return: Consider offering discounts for future services. You can offer special membership pricing, or simply offer patients 10% off their next service. Another idea is to offer a discount if they refer you to a friend, become a Fan on Facebook or write a review for you on Yelp, Google, Doctorbase, or any other relevant review website.

3) Sell the value of returning: One easy way to encourage patients, who find you on Groupon, to return is by offering a service or procedure that necessitates multiple visits. Procedures such as hair removal, skin tightening, and tattoo removal typically require the patient to return. Which leads me to me next point…

4) Do not offer deals for Botox of injectables: These procedures often have lower margins to begin with. After you discount the service and give Groupon their cut you’ll be left with very little. Avoid offering Botox or other injectable services at all costs.

5) Ask for a video testimonial: Assuming the patient had a great experience (you should be able to guage this), ask if you can shoot a quick video testimonial of them in exchange for a discount off of future services. You can then edit, optimize and post this video to your website Facebook, Twitter, YouTube and other video marketing websites for maximum exposure. In my opinion this is even more powerful than a review.

Remember, creating an offer on Groupon is typically not a profitable thing to do. However, it will get people in the door (literally) and increase the visibility of your practice. Therefore, in order to effectively use Groupon your practice needs to create an environment that necessitates that patients come back. Residual business is crucial to the success of any medi spa. The bottom line is, if you’re going to invest in Groupon, remember to offer a procedure that requires the patient to return, and offer it on a procedure that has higher margins. Then sell the value of the return visit, while providing excellent customer service. Offering future discounts for patients who give testimonials online, or through video, is also a very good idea regardless of whether or not your practice is using Groupon.

Share on facebook
Share on twitter
Share on linkedin

Related Posts

Thursday, October 21st, 2021
8:17 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

Partner Network

allergan logo
google logo
inc5001 logo
cutera logo
instagram logo
coolsculpting logo