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How to Grow Your Blog’s Exposure

grow-blog-exposureBefore I get into some useful tactics for increasing the visibility of your blog articles it’s worth reiterating that you need more than just “quality, unique articles.” I hear that phrase uttered by a lot of “SEO” people, particularly those in the aesthetics industry, but what does that even mean? Obviously we want unique articles; they shouldn’t be copied from anywhere else. However, “quality” is subjective.

My advice is to avoid regurgitating content that’s already mentioned on your procedure pages. That’s boring and not really informative. Get creative with your blog by…

  • comparing two unique procedures (Botox vs fillers)
  • highlight how two procedures can be used together
  • discuss specific skin concerns or conditions and how you’d go about treating them
  • highlight a recent success story (a transformation highlighted with photo and/or video)
  • discuss one of the latest trends or new technologies
  • provide tips for patients

These are just a handful of ideas. Let’s assume you’ve got great content, but you simply need more eyeballs on it. Where do you start?

  1. Social media
  2. Email marketing
  3. Paid ads
  4. Partner/affiliate sites
  5. Real Self

Some of these may be obvious to you. If not, just make sure you posting your blogs on your social networks, as well as your monthly newsletter. What I really want to highlight are a couple of the less obvious tactics, #4 and #5.

feedburner_logoYou need partners in related industries who can cross-promote you. Spas, beauty salons, and nail salons are just a few examples for establishments you can partner with. Find one with a reputable reputation and an owner you like and see how you can cross-promote each other, such as coordinating an event or even just posting/hanging collateral in each other’s offices. You can take it a step further digitally with guest blogging or references to each other in your email newsletters.

You can also use affiliated sites to promote your blogs. If you’re on Real Self or another aesthetic network I’d highly recommend answering questions. These answers can be more relevant (and useful) if you post a link to your blog. Similarly, if you syndicate a press release make sure you include links to your website and blogs, if relevant.

Consider working in an opt-in to subscribe to your blog. This can be done via an RSS plugin, such as Feedburner. This allows people to be notified via email with each blog that you post.

The most important thing is to make your copy stand out. You don’t want it to be unique in the sense that it’s not plagiarized, you want it to be different from anything your competitors are putting out. Keep it cutting edge and show some personality! Here are some tips for writing great articles.

If you’d like to know more about blogging we have many different articles you can reference here. To inquire about how you can better utilize your blog or improve your blogging strategy leave Turbo a message here or call us at 877-673-7096 x2.

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Thursday, October 21st, 2021
8:43 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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