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Is It Possible to Handle ALL Digital Marketing In House?

digital marketingThe short answer is yes, but the expertise you’d need to be able to maximize your efficiency with all the relevant digital marketing tactics would make it financially impractical. Let’s start by evaluating all the necessary tactics for a comprehensive digital marketing strategy:

  • Monthly, or weekly, blogging
  • Backlinking, content syndication, press releases & more
  • Advertising management
  • Email marketing management
  • Social media management
  • Video production, editing, posting

We’ve worked with practices that handle some digital marketing in-house, and typically the tactics that make the most sense for this approach are social media posting and email marketing, particularly the former.

So why can social media be handled in-house? We’ve found that the most effective posts for engagement are photos or videos of the doctor or staff, either interacting with each other,  interacting with patients, speaking at an event, or enjoying their time away from the office. Birth announcements, weddings, anniversaries, and featured staff members also make for posts that patients seem to engage with.

patient testimonial videossNo agency can produce  these photos and videos of the practice unless they’re physically in the office take them. Therefore, even if you are paying someone to help with your social media postings, you need to proactively supply them with photos and videos to compliment their efforts. That’s how you maximize your reach on social media (if you’re not running ads).

Keep in mind that social media marketing, specifically posting to social networks, is an internal marketing strategy. This means your reach is limited to people who already know you. Your goal should be engagement and ultimately, patient retention. Posting without advertising is not a lead generation strategy.

Like social media posting, email marketing is also an internal marketing tactic that is all about patient retention. Could you “in source” this tactic, like social posting? Yes, however, this is where it gets trickier. You need to have someone managing the emails with some marketing savvy in order to come up with quality subject lines, engaging copy, strong calls to action, and a balance of news and promotions. You need an experienced digital marketer handling this for you.

The remaining tactics mentioned above should not, for the most part, be outsourced. Yes, you could write your own blog articles. Assuming you have a solid writer on the staff, that’s step 1. You’ll need to strategically select topics based on keyword research; work in a marketing angle within the article to emphasize a call to action; thoroughly optimize the article; and visually enhance it with video, infographics and before & afters. Then you’ll want to syndicate it. After listing all these tasks out it’s much more than copywriting, isn’t it?!

Similarly, there are many folks who are great with video. Whether its ‘Final Cut’ or another software, having video production and editing experience is great. However, like copywriting, it’s only one piece of the puzzle. The optimization and syndication is crucial to your video marketing success.

Lastly, I’ve seen clients “try” to manage their own AdWords, and in some rare cases the campaigns are actually semi-decent. However, they’re always missing a few of the key components we look for in a campaign. That’s likely because what’s required to set up and run a quality AdWords campaign takes both technical, creative and marketing knowledge. If you’re lacking in any one area your campaigns will suffer.

Ultimately, you could hire a Marketing Director, with 10 years of experience to manage your practice’s digital marketing. This person wouldn’t come cheap; anywhere from $75k to $100k, or maybe more like $150k! That’s well over $6k/month, assuming they handle ALL of these tasks, and that doesn’t even include ad spend. Your other option is to hire a proven aesthetic agency with 10 years experience, for half the cost! It’s a no-brainer!

If you’d like to learn more about what you can do in-house to support your marketing efforts check out this article. You can also see what Turbo offers by check out our pricing page here. You can also leave us a note here or call directly at 877-673-7096 x2.

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Monday, October 25th, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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