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Make Money With Email Marketing

Holiday Email Ideas for Your Aesthetic Practice

The Holidays are around the corner! It’s a time for celebration with family and friends and … email marketing! In this article, we’ll highlight some topic ideas, as well as some strategies to help your emails stand out from the crowd.

Thanksgiving is only a week away, as of writing this, and you also have Black Friday and Cyber Monday following shortly thereafter. Then you’ve got the Holidays only about a month away. While it might be a little late in the game to plan a holiday open house, it’s not too late to run some email promotions to your list to get them excited.

shocking_black_friday_deals

Here are some clever promotions you might want to consider:

  • “Treat Your Turkey Neck”
  • “Black Friday Bundle”
  • “Get Mistletoe Ready”
  • “Get The Holiday Glo”
  • “May Your Skin Be Merry & Bright”
  • “Unwrap Your Best Self”
  • “12 days of Christmas”

Of course, these are just cute names. A big part of your success will be the presentation and what you’re offering. For non-surgical services, you want to highlight the importance of looking your best for the Holidays (in a short period of time). This is even more crucial if you offer a procedure like CoolSculpting, which requires multiple treatments spaced weeks apart.

Black Friday Specials

If your focus is on mainly surgical procedures, now is a great time to promote these services. A mini-facelift procedure, for example, has a recovery time of roughly 2 weeks. A breast augmentation, on the other hand, typically requires minimal movement for a few days after surgery, but after that, as long as you avoid heavy lifting, you should be able to return to most activities (including Holiday parties). The point is, it’s not too late to promote these procedures to get patients ready for the Holidays.

Additional Ideas

  • Flex spending: as you approach the end of the year, patients should be aware of their flex spending and make sure they use it.
  • Accept payments via email: I’m not referring to Groupon here. You can actually run campaigns with an email marketing software such as Constant Contact that’ll allow you to collect payments for treatments directly from the email.
  • Segment your list: if you have the ability to distinguish your “VIP patients” from everyone else on your email subscriber list, I highly recommend running unique promotions to these folks. They deserve special deals that not everyone else is privy to.
no-turkey-neck

Remember to make sure your emails aren’t too lengthy and they incorporate a clear call to action, whether that’s clicking a button to go to a Specials page on your website, tapping a phone number to call your practice, or clicking a link to RSVP for an event on EventBrite. The call to action needs to be clear and consistent throughout the email.

If you’re looking for some general email marketing best practices (and tips to avoid) then check out this article.

Need Email Marketing Help?

Take the next step toward improving your aesthetic practice’s email marketing and digital marketing as a whole by contacting Turbo Medical Marketing today. You can simply drop us a note here or call us directly at 877-673-7096 x2.

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Thursday, October 21st, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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