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How Can My Aesthetic Practice Generate More Reviews

How Can My Aesthetic Practice Generate More Reviews?

Every aesthetic or medical practice should be aiming to generate more reviews. With more reviews, your practice has more credibility, more social proof, and can potentially even improve its SEO.

However, generating reviews is easier said than done. In this article, I’ve outlined a few things to keep in mind as you get started.

To keep it simple, focus on the three “A’s”

  1. Ask: the first step is asking. You have to be proactive. Get in front of patients at the right time (when they are happiest) using the right device (likely text message). One key piece that many aesthetic practices overlook in step 1 is setting expectations. Make sure you kindly remind patients that you’ll be sending a text or email asking for a review and that you would greatly appreciate their feedback.
  2. Automate: step 1 is important, but that’s a lot of work to do manually. This is why leveraging a software to automate this work is crucial. You want to establish a trigger within your CRM or review-generation software based on when the patient is “checking out” so they are quickly followed up with at a time when they are happiest.
  3. Abbreviate or shorten the number of clicks necessary to leave a review. You’ve got the process and the software down; great. The only other key component to streamline review-generation is simplicity. Don’t create too many steps to leave a review. Ideally, 1-2 clicks/taps and they’re done!

Don’t Be Scared of Reviews that Aren’t 5 Stars

As I’ve alluded to in previous articles, you do not want only 5 star reviews. Why? The Spiegel Research Center found that consumer purchase likelihood peaked between 4.0 and 4.7 stars but declined when you entered the 4.8 to 5 star review range.

This makes sense if you think about it. Nothing but 5 star reviews seems fake.

Furthermore, some of your harshest critics could turn into your biggest advocates. This may seem far-fetched to some, but most consumers just want to be heard, and if you’re able to blow them away with your response, at worst you have a patient who’s problem has been alleviated (if not solved) and you the opportunity to tighten up your processes/customer service that upset the patient in the first place, and at best you have a new brand advocate.

Convert Reviewers into Referrers

You’ve successfully generated a new review! Great, but don’t stop there! You have the makings of a brand advocate and a referrer.

Don’t worry, it’s not complicated. You can actually follow a similar strategy that you did to generate the review to generate more patient referrals. Start with those who left a 5 star review and ensure you have a plan to get them back in the door. That’s step 1. Here are a few additional steps to take:

  1. Mail these reviewers a hand-written thank-you note asking for referrals
  2. Create a VIP club with big discounts off of products and services, which you can leverage for referrals
  3. Segment them into a unique list or group in your email database, which you can leverage for referrals
  4. Promote events (once safe) where VIPs can get additional discounts for bringing a friend

Do You Run a Plastic Surgery Practice, Med Spa, Dermatology, or other Cash-Based Practice and Are Looking to Generate More Reviews and Step Up Your Digital Marketing and Advertising?

Turbo can help take stock of your existing efforts and map out a game plan to help you grow. If you would like to speak to one of our aesthetic marketing specialists here at Turbo Medical Marketing, then drop us a note here. You can also reach Turbo directly at 877-673-7096 x2.

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Thursday, October 21st, 2021
8:27 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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