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We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance
Google My Business

How Google My Business Can Drive More Traffic for Plastic Surgeons

Google My Business for Plastic Surgeons

Google has added a few new features to Google My Business pages that, if utilized effectively, can help your plastic surgery practice’s page stand out and generate more clicks and conversions.

Before you get started it’s important to have a plan in place for evaluating the performance of your Google My Business (GMB) page. You can access stats within the GMB dashboard under “Insights;” however, those stats are limited. You can only view data from the past week, month, and quarter. Consider segmenting out GMB from “general” organic traffic by following these steps in Google Analytics.

Once you’ve got your KPIs (key performance indicators) and tracking in place it’s time to get to beefing up your profile

Add Posts: Google+ might be dead as a social network, but did you know you can post to your GMB page? The posts are valid for one week and allow you to post an image with a headline and description. You can also add a call to action button. We suggest you use “Learn More” to encourage clicks to your website, where you drive users to a landing page that elaborates on what’s mentioned in your post (with a strong call to action).

GMB Posts

*New: you can now create an Offer Post. GMB makes it easy for you to feature a special offer, set dates when the offer is valid, and add coupon codes to redeem the offer.

Add Video: Another underutilized feature, you can display videos you’ve shot. This is another opportunity to showcase your personality and beef up your profile to generate more impressions in search results.

Answer Questions: Pay attention to questions patients are asking. This is another opportunity to get people in the door who are on the fence. Patients can pose questions via GMB which both other users and the practice can answer.

GMB questions and answers

Answer Texts: Your plastic surgery practice would need to opt-in to this service, but only if you have someone available to answer texts. If your staff has the bandwidth you might want to consider enabling this feature to help make it even easier for prospects to communicate with your practice.

Allow Patients to Book an Appointments: This feature is more valuable for a day spa or possibly a med spa or dermatology clinic, but plastic surgery practices require consultations. High dollar services necessitate that patients do their due diligence. Even a loyal patient will need to speak to the doctor about what procedure they have in mind, if it’s surgical.

GMB Appt Scheduling
Appointment booking softwares that integrate with Google My Business

If your dermatology or medical spa practice has online appointment booking available on your website then you’ll want to check to see if it syncs with GMB.

Once you’ve got a plan in place for improving your Google My Business presence you’ll want to track impressions, traffic, and conversions to see if your efforts have helped.

Would you like to learn more about improving your plastic surgery practice’s Google My Business page or your organic presence (SEO)? Drop Turbo a line here or give us a call at 877-673-7096 x2.

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Thursday, October 21st, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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