We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

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We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance
interpret analytics data

How to Interpret Google Analytics Data to Improve Engagement and Conversions

Google Analytics is an absolutely vital tool in tracking your website’s progress each month. You can use the software to track website traffic, evaluate sources of traffic, user engagement, leads, and much more. But it’s much more than just a solution for tracking.

The data that you interpret from Google Analytics can also be used to spot opportunities to improve your website. By tweaking pages on your website you can improve user engagement – such as bounce rates, average time on site, average pages viewed per visit – as well as boost your conversion rate (the percentage of visitors who convert into leads).

Here’s how you can get started today:

1) Know where to look in Google Analytics

The key is to evaluate pages that are getting a lot of traffic. The pages that are getting no traffic to them either have an SEO problem (which could be an easy fix), or you’re not giving the page enough visibility in your menu or via links, or both.

While your new and future blogs will help to (hopefully) increase traffic, there are already pages on your website generating traffic and these pages are the best places to look for opportunities to generate leads.

The three best places to spot these opportunities in Analytics are: Landing Pages, All Pages, and Exit Pages. All of these can be found in the Behavior section, under ‘Site Content’.

2) Know how to interpret the data and spot opportunities

Start with Landing Pages. You might not be surprised at all about the top landing pages. If you’re running Google AdWords for a few procedures then those landing pages should show up near the top of the list, along with your home page.

Let’s assume, for the sake of this article, that those pages all look great. Dig a little deeper and you might find some surprises. For additional clarity, you might want to add a secondary dimension that shows the source the traffic came from next to the landing page…

 

Select the ‘Secondary Dimension’ button and then choose “Source/Medium” (Click or tap to view larger image)

Look for unexpected landing pages that generate a lot of traffic (Click or tap to view larger image)

See if you notice any blog articles or procedure pages that you didn’t expect to, such as the above example on the right screenshot. Then open these pages up to evaluate them. Ask yourself:

a) Is the page thorough? Is there substance to the content or could it be “beefed up” at all?

b) Is it easy to read? Are there images or other media helping to break up the text?

c) Does this page show social proof, such as before & afters or reviews?

d) Does this page have a call to action?

Click or tap to view larger image

Make notes on pages that could be improved based on the aforementioned criteria. Now jump to All Pages. You’ll see a slight difference between Landing Pages and All Pages.

Landing Pages indicates where visitors are entering the website, while All Pages highlights where they’re navigating to. You’ll likely see your photo gallery, Specials page, and Finance page showing up highly on the All Pages breakdown, but not on Landing Pages. This is because prospects and patients are interested in knowing what a procedure costs and how they can save money on it. You menu can dramatically influence which pages users navigate to, so make sure it is well-organized, and make sure you should prominently link to  your gallery, Specials, and Financing Pages.

Dig deeper in Total Pages and see if any pages stand out, and then run through the checklist above, just like you did with Landing Pages.

Lastly, check out your Exit Pages. These are your top pages where visitors are leaving the website. Like Landing Pages and Total Pages, you want to spot issues our concerns that would cause a visitor to leave.

*Important note: some Google Analytics info can be misleading. Make sure you thoroughly evaluate each page and don’t jump to conclusions based on a single metric.

3) Know how to create a game-plan based on the opportunities you’ve discovered

Not that you’ve got a list, and you’ve narrowed it down by noting opportunities to improve these pages, it’s time to take action. Re-write the copy, add a before & after case, add a video, add a review, promote a special around this procedure, or work in a stock image. Once you’ve updated these pages then make a note to check back in a week and in a month to see if you’re generating any more leads.

In this example, we were able to increase conversions on this page by 500% after making simple improvements! (Click or tap to view larger image)

If you’d like to learn more about using Google Analytics tips and best practices check out our Google Analytics blog category. You can also certified in Google Analytics, which you can learn more about here. If you’d like to learn more about our marketing packages then give us a call at 877-673-7096 x2 or shoot us a note here.

 

 

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Friday, September 22nd, 2023
4:56 pm

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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