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ADA and WCAG Compliance for Aesthetic Practices

How to Keep Your Website ADA and WCAG Compliant (And Why That Matters)

ADA Compliance

If you run an aesthetic practice you know all about insurance and minimizing liability. It’s essential for any business, especially those in the medical field. But what about your website?

You need to ensure your website is accessible for all users, not just for optimal user experience but to protect your practice from a pricey lawsuit.

What is ADA and WCAG Compliance?

The Americans with Disabilities Act (ADA) Standards for Accessible Design was introduced by The Department of Justice (DOJ) in September 2010. These standards state that all electronic and information technology must be accessible to people with disabilities. Websites with significant inaccessible components can be seen as discriminatory against persons with disabilities, in violation of Title III of the ADA.

Web Content Accessibility Guidelines (WCAG) 2.0 defines how to make Web content more accessible to people with disabilities. Your website’s accessibility is intended to help a wide range of users with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological impairments.

While WCAG consists of guidelines, WCAG 2.0 AA has frequently been referenced by courts when upholding ADA.

Why should I care about ADA and WCAG compliance?

  1. For starters, making your site compliant will mean it’s easier for those with disabilities to navigate and interact.
  2. There’s been a big rise in lawsuits over the past few years targeting non-compliant sites. ADA is a strict liability law which means there are no excuses for not following. In short, claiming ignorance or that “my web developer is working on it” are not viable defenses.
  3. Boost brand perception.

I added a free plugin to my site…does that mean I’m protected?

Some free plugins provide a little protection – better than nothing at all – but not enough to protect you from the law or actually make it user-friendly for those with disabilities.

What is the cost?

$49/month for sites with 1,000 pages or less and $149/month for sites with 1,000-10,000 pages.

If you weigh this investment vs. the cost of a lawsuit, which could be tens of thousands of dollars, it’s a no-brainer, especially when you factor in the other benefits below…

What work is required by my practice if I utilize this tool?

None. No additional coding or updates needed on your end. Just sign up and we’ll install the code, which will appear as a small icon on the side of your website.

Is this Turbo’s tool?

No. Be wary of any digital marketing or ad agency that claims expertise in ADA law. Turbo has partnered with the industry leader to provide this solution to its clients.

What kind of commitment does this require?

Only a month-to-month commitment is required.

How protected will I be?

As mentioned above, Turbo has partnered with the #1, industry-leading provider to ensure your site is at least 98% complaint (no one can offer 100% protection).

Beware of scam artists

You may have seen this already: a random web company approaches claiming you are in violation of ADA and claims they’ll fix it for thousands, or even tens of thousands of dollars! I’ve seen this and my advice is this: do not take the bait! They might be right that your site is not compliant but don’t let yourself be swindled.

Even worse, there are scam artists (including attorneys) offering settlement letters where in lieu of going to court you pay them $x amount of dollars to make them “go away.” Do not take that bait either!

Lastly, there are also a number of free plugins out there, as mentioned above; some that help a little and others that do nothing at all to make your site compliant, so be careful about the solution you choose and the company you partner with to protect your website.

Take the next step and protect your aesthetic practice today

If you’d like to learn more about how to help get your website ADA and WCAG complaint then talk to Turbo today. To learn more, drop us a line here or call us directly at 877-673-7096 x2.

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Thursday, September 23rd, 2021
2:12 pm

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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