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In House Strategies and Promotions to Boost Revenue

In-House Strategies & Promotions to Boost Revenue

I often focus on marketing strategies aimed at increasing the visibility and web traffic for cosmetic practices. Blogs, press releases, videos, SEO, and advertising  all help to achieve this goal. Internal marketing, such as social media and email marketing, are crucial for patient engagement and retention. But how do you get people excited and interested?

The most obvious answer is to offer discounts off your services. However, discounting services is something you need to be very wary of. In the Groupon-era that we’re now in, many cosmetic practices have inadvertently branded themselves as “discounted retailers,” and subsequently went out of business.

The following ideas can help you increase interest in your practice, drive more repeat patients, and boost revenue without over-discounting your services. I imagine many practices are already utilizing several of these ideas, but my goal is to enlighten you on at least one new tactic that your practice can incorporate into your existing internal marketing approach.

1) Botox Days: consider designating one day a week to Botox and other injectables. This day you can offer a discount for these consumables.

2) Botox Parties: there’s a reason I’m listing Botox twice…many women love it! So why not combine two things these women love: parties and Botox! Patients organize a group of their friends to come to the practice, relax, enjoy  hors d’oeuvres and wine, all while they get Botox at discounted pricing!

3) Host an Open House: there are many directions you can take with an open house, including short discussions on certain technology or treatments, demonstrations, discounts, giveaways, and more! The goal is to get people comfortable with you and your practice, and then get them interested in your services.

4) VIP Clubs: Why not reward patients who come to the practice frequently? You can either create a program where patients pay to be a member, and subsequently get discounts on services and treatments. Or, you can simply offer discounts when patients have exceeded a certain level of services. Along these same lines, consider offering discounts for referrals as they’re the lifeblood of your practice.

5) Random Gift Card Winners: Encourage discussion on your social networks by giving away gift cards to those who interact with the practice. You don’t have to limit it to gift cards, you can also give away units of Botox, facials, or other spa services. More likely than not, by giving something $50-100 in value they’ll spend more than that amount, generating more revenue for the practice.

6) PR&R: If you’re unfamiliar with the “PR&R” term, it’s short for Patient Retention & Re-activation, a term we’ve coined for a unique service that we offer. In short, this is a form of email marketing that allows practices to offer deals on services for a limited-time (usually one week). Patients can buy directly from the email. You can learn more about this service by checking out this blog or watching one of our webinars.  PR&R isn’t just limited to running deals. You can also send out requests for reviews on Yelp & Google+. The software can trickle these emails out, preventing either review site from flagging you for getting multiple reviews in a short period of time.

Remember to not over-promote. Pick a unique service to highlight each month and change it after the month ends. Also, whatever you decide to promote, make sure you get the word out via social media, email and on your website.

If your practice has a particular promotion that’s working well and it’s not listed here we’d love to hear about it. Just leave a note in the comments below.

To learn more about how you can “beef up” your internal marketing schedule a consultation with Turbo today. Just drop us a line here or call 877-673-7096 x2.

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Monday, October 25th, 2021
4:13 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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