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How to Track Blogging KPIs

Is Blogging Really Effective? How to Track Blogging KPIs

  • Blogging, SEO

Blogging is outdated! Blogging is stale! Blogging is so 10 years ago!

Yes, I still hear aesthetic practices pushing this message despite countless evidence to the contrary. The truth is, blogging isn’t dead, it’s alive and well. Blogging can help improve SEO, establish credibility, and generate leads!

Your aesthetic practice’s marketing funnel for blogs is no different from any other medium you leverage to generate new (or repeat) business. It all starts with visibility.

Visibility Funnel

However, before you can achieve any kind of visibility, let alone be successful with blogging, your practice need a strong gameplan. I’ve outlined the 7 key steps to effective blogging for any aesthetic practice…

1) Define Your Goal (Key Performance Indicator)

  • Build up search engine visibility and rankings, to…
  • Drive more organic traffic, to…
  • Generate more conversions, or leads (this is our main KPI)

2) Keywords Research

  • What are people searching for? Use a tool like Ahrefs
  • How can I differentiate the topic, focus, angle of the article from a procedure page?

3) Unique, Engaging, Easy-to-Read Copy

  • Do not copy from other pages or content you find online (or your own practice procedure pages)
  • Frame the article in a way that walks the prospect through a question, concern, or problem and present a simple solution
  • Focus the content on fulfilling searcher intent for what lead them to this content
  • Do not obsess over article length as longer isn’t always better and there isn’t necessarily an ideal length
  • Break up the text with bullets, lists, short paragraphs
  • Utilize images, video, and other relevant multimedia

4) Well-Optimized for SEO and Conversion

  • Follow basic on-page SEO rules with optimized title tags, meta descriptions, H1/H2s, image tags, anchor links, etc
  • Incorporate social proof throughout your blog
  • Incorporate calls to action throughout your blog

5) Track Rankings for Short and Long-Tail

  • Use a software to track rankings, such as a tool like SEMRush

6) Track Traffic to Landing Page

7) Track Conversions

  • Use Google Analytics to track landing page conversions

Example of Success:

If you’re following these guidelines, you’ll see examples like this over the course of a 12 month period:

example_blogs_driving_traffic_and_leads

Click or tap to enlarge image

Those 4 blogs alone drove 5,614 visits and 133 leads!

Remember that blogging is a long play, just like any SEO tactic. It’s important, but it takes time to see results. You may even notice articles that are a couple of years old randomly start to drive traffic. Keep an eye on these as they might not be as optimized for conversion as newer blogs. That’s what we call low-hanging fruit.

Struggling with Blogging or Tracking its Effectiveness? We Can Help!

It’s important to follow a gameplan, like the steps noted above, as well as have a strong understanding of Google Analytics. Don’t have time to learn this all on your own? Trust the experts in aesthetic digital marketing!

Take the next step and reach out today for a free Conversion Rate Optimization (CRO) analysis. Give us a call at 877-673-7096 x2 or fill out the form here.

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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

Partner Network

"You guys are doing a great job!! My annual revenue jumped 27% in our first year and our second year was my best ever! In addition, we were able to reduce our advertising spending by $70,000 after year 2, making us even more profitable."

Adam Stein, MD, Board-Certified Plastic Surgeon

"Our plastic surgery practice switched to TRBO ADvance about 6 months ago. Since then our leads have increased dramatically! The TRBO Team is very proactive as well as responsive to our requests. Their monthly blogs and email marketing is spot on. They redid our website and we are thrilled with it. The team has been a pleasure to work with - lots of positive energy!"

-Scott Greenberg, MD, Board-Certified Plastic Surgeon

"TRBO Marketing is possibly one of the best companies I have worked within my 10 years of owning my medical spa (and like most med spa owners, I am a perfectionist). I initiated our "website make-over" in January of 2020 and "went live" ahead of schedule in April of 2020 (yes, during COVID)."

Heather Badal, Med Spa Owner

"You guys are doing a great job!! My annual revenue jumped 27% in our first year and our second year was my best ever! In addition, we were able to reduce our advertising spending by $70,000 after year 2, making us even more profitable."
Adam Stein, MD, Board-Certified Plastic Surgeon
Adam Stein, MD, Board-Certified Plastic Surgeon
"Our plastic surgery practice switched to TRBO ADvance about 6 months ago. Since then our leads have increased dramatically! The TRBO Team is very proactive as well as responsive to our requests. Their monthly blogs and email marketing is spot on. They redid our website and we are thrilled with it. The team has been a pleasure to work with - lots of positive energy!"
-Scott Greenberg, MD, Board-Certified Plastic Surgeon
-Scott Greenberg, MD, Board-Certified Plastic Surgeon
"TRBO Marketing is possibly one of the best companies I have worked within my 10 years of owning my medical spa (and like most med spa owners, I am a perfectionist). I initiated our "website make-over" in January of 2020 and "went live" ahead of schedule in April of 2020 (yes, during COVID)."
Heather Badal, Med Spa Owner
Heather Badal, Med Spa Owner

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