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Is SEO Dead? What to Expect in 2015

is seo badIt seems like ever since Google started making major updates to their algorithm a few years ago (Penguin, Panda, etc) people started asking if SEO is dead. Given that many of the old tactics used to manipulate search engines to achieve high rankings are dead it’s a legitimate question.

SEO, or search engine optimization, is defined by Wikipedia as “process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.” This process isn’t dead by any means, but it’s changed. It’s changed so much that “SEO” has almost become an off-putting word, especially for digital marketing agencies.

I’ve said for years that quality content is king, particularly the need to utilize a blog. You can check out this article from over 3 years ago stating exactly that! Now, I’m not trying to ‘toot my own horn’ but the point remains, the key to generating organic rankings is producing quality, unique content. Therefore, I would argue that while SEO remains alive by definition, a better word to use would be “content creation.”

Content creation for medical and cosmetic practices is huge. Every practice, whether you’re a medical spa, plastic surgeon, dermatologist or ophthalmologist, should strive to publish before & after photos, video testimonials of patients, press release about exciting news, and blogs to address common questions and concerns. This establishes your credibility and shows expertise in your field, all things that help drive patients to your practice. You’re also increasing the number of keywords that you can rank organically for.

seo dead

If you have a static site (one that doesn’t grow) then you might be able to rank well organically. However, if you focus on continuously publishing quality content you’re increasing the number of different keywords that you can target.

It’s worth emphasizing that we want quality content that is unique. This means well-written articles that are unique (not duplicated). This does not mean writing articles and then “spinning them (re-writing them) and blasting them to 50 different social media websites.

The next time you get a spam email from a “SEO firm” or marketing agency that claims they can guarantee you rankings take a step back. First of all, no legitimate company will ever guarantee rankings. That in itself is an instant red flag. Second, and most important, you need to know what their strategy is. If their approach doesn’t involve quality content creation then you should avoid them at all costs. If it does involve content creation then you should ask for examples of the content they’re creating.

SEO has evolved so much over the past decade that it’s almost as if the word “SEO” has almost become faux pas. For many, the term conjures up thoughts of manipulation and black-hat tactics to try to achieve organic rankings. In 2015, what every medical and cosmetic practice is trying to accomplish (more organic visibility), can be achieved through content creation, specifically quality, unique content.

To learn more about SEO you can check out our collection of SEO articles, including simple SEO tips and SEO myths that medical and cosmetic practices should be aware of. If you’d like to learn more about how Turbo can help your practice then leave us a message here. You can also reach us directly at 877-673-7096 x2.

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Monday, October 25th, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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