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What Keywords Should My Website & Blog Target Part II

What Keywords Should My Website & Blog Target? Part II

A couple of weeks ago I wrote an article about how to do basic keyword research for your website and blog. I mentioned how using the keyword tool by Google is a very good way to see global and local traffic for all your desired keywords. However, there’s one clear drawback to the keyword tool: local business have no way of knowing how popular searches are in their state, metro or city…

Well, Google has a new tool in Beta called Google Insights for Search. With this tool you can enter a keyword and filter by several components:

  • Type of search: web search, image search, news search, product search
  • Geography: county, state, metropolitan
  • Date range: any specific year in the past decade, this past year, this past month, or even this past week
  • Category: narrows down the general category of the search

Once you’ve filtered your results you’ll find a graph with a scale of 0 to 100. This graph represents the interest level for this topic over a period of time. Keep in mind that the numbers on the graph do not reflect how many searches have been done for this term, they reflect how many searches have been done for this term relative to the total number of searches done on Google over time. They do not represent any absolute numbers.

Let’s say the term “laser hair removal” peaked during May in Los Angeles. The system would designate that peak as 100. Let’s suppose that interest decreased significantly in November, where the next highest peak was about half of what it was in May. This peak would be considered a 50.

Google Insights also allows you to break down a state into regions to gauge interest. You can also see your term vs. other similar terms and how popular they are, based on the 0 to 100 scale described above. In addition to this there is a section for “rising searches.” These rising searches are terms that have experienced significant growth in a recent period of time (when compared to its growth in the previous time period).

Google Insights is a very cool, new tool to use. It definitely expands upon what you can do with just the keyword tool, providing much more valuable data for specific regions of the county. It would be nice to see some raw data for states and metropolitans (rather than scaled data), but I envision that will come soon.

I don’t recommend ditching the keyword tool altogether though. It still has some valuable Adwords estimates, national search data and other features that Google Insights does not. By combining the two, you can get very good data for any keyword research you plan on doing.

If you’re looking to improve the search engine optimization (SEO) of your medical practice, whether you’re a plastic surgeon, medi spa, ophthalmologist, dermatologist or cosmetic dentist, we can help. Also, if you’re simply looking to learn more about keyword research we’d love to hear from you. Contact us today or give us a call at 877-673-7096 x2.

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Thursday, October 21st, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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