If you’re like most medical spa owners, your practice has a wide variety of services. Everything from Botox/fillers to laser hair removal to liquid facelifts. You want to give patients many different options to improve their look, in a non-invasive way. This is why blogging is so important.
Having a blog gives you the ability to constantly update your website with fresh, new content. With a wide variety of services and procedures, it’s also difficult to run out topics. A month ago I wrote an article highlighting what your medical practice should be blogging about. I mentioned several good topics in that article, and here are a few of them: patient FAQs or misconceptions; specials and promotions; upcoming events; elaborating on a procedure; and patient reviews.
The blog gives you, the doctor, and your staff, the ability to showcase what you know. Over time this gives you, and the practice, more credibility. By developing a blog that is optimized (on the WordPress platform), you increase the likelihood that the article will rank highly on search engines. This, in turn, gives you visibility. This credibility and visibility are two of the pillars of successful social media marketing.
One question that I often get in regards to the blog is, how does this relate to social media? Simply put, the blog bridges the gap between the “old school,” web 1.0 search engine optimization model of the past decade or so with the web 2.0 social networking world we live in. It does so by giving you the ability to be more visible on Google and other search engines in a completely natural, and non-spammy, way, and at the same time automatically updating your Facebook and your Twitter account. Furthermore, patients can leave comments on any of your blog articles.
I will be the first to say that blogging is more important than being on Facebook or Twitter. If you have limited resources and you’re deciding between investing your time or money toward blogging vs. Facebook & Twitter then you take blogging in a heart beat.
Don’t get me wrong, having a strong presence and generating engagement through social networks is important, but it’s not something that will generate immediate responses. Also, more likely than not, your Fans and Followers have already done business with you, so they’re not necessarily new, potential patients. By becoming more visible on search engines you are giving yourself the ability to be seen by new patients.
If you have any questions about blogging or developing an optimized blog for your med spa or medical practice, leave TRBO a note here or call us directly at 877-673-7096 x2.