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Med Spa Marketing

Med Spa Marketing

med spa marketingRunning a successful medical spa requires a thorough, yet cohesive, marketing strategy. Because of group discount sites such as Groupon and Living Social, it’s more competitive than ever. It’s gotten so ridiculous that some med spa owners are willing to take a loss on a given treatment in order to get new patients in the door.  In this article I’ll give you some detailed tips so that you never have to subject your practice to such inane tactics.

I encourage med spa owners to look at the big picture first before breaking down their marketing approach into individual strategies and tools. You need to evaluate your own team just as much as you evaluate outside vendors. Here’s a neat breakdown of one way to examine your new patient funnel, with some important questions to ask yourself:

1) Do you have the right systems and processes in place? Before spending a dime on any marketing you need to make sure you medical processes and systemshave the right tools in place to maximize your efforts. This starts with having a Customer Relationship Management software. A CRM will help you track all your leads, manage your calendar and appointments, and follow up with patients via email. It should be tied into your website so that if anyone submits a form they’ll automatically receive an immediate follow-up email (known as an auto-response). The right CRM will keep you organized and on top of all of your clients.

In addition to the software, you need to have the right staff, or at least a properly trained staff. This means delegating appropriately. Don’t just assign your secretary the task of maintaining your Facebook, Twitter and Google+ page because she loves social media. Also, don’t let your receptionist field calls without having a practiced script. These are no-brainers for some med spas, but you’d be surprised how many people do not have the right software, systems or processes in place.

2) How will you generate leads? This is the key question once you have the systems in place (and we’ll assume you have a well-optimized website as well). There are many different marketing strategies that you can implement, but here are a few important one’s you need to consider…

  • SEO: Also know as search engine optimization. In order to help boost your organic rankings, you need to be consistently publishing content to your blog. Focus on building high-quality backlinks to your website as well. Here are some tips for improving your medical practice’s SEO.
  • Internet Advertising: This is often referred to as search engine marketing, or SEM; however, I feel that is somewhat misleading because internet advertising entails not only search engine advertising (Google AdWords), but also banner advertising and advertising on other websites (Yelp, CitySearch, etc). This is something that’s become very competitive in the past 5 years, leading to higher costs-per-click. That said, it may be worth investing in to see what kind of results you can generate, especially if you haven’t achieved high organic rankings yet. Just make sure you have the tools and analytics in place to gauge your ROI.
  • social iconsSocial Media Marketing: Get active on social networking websites. You focus should be to build up your networks and engage your fans. This will lead to more repeat business and better customer service. Here are some social networking tools you should consider.
  • Email Marketing: This is essential to any practice. With the right software in place, as mentioned above, you can seamlessly run effective campaigns. More importantly, you can automatically follow up with patients.
  • Video Marketing: One of the most overlooked and underutilized elements of almost every med spa. Video marketing is essential because it gives your patients an outlet to tell the world how great your practice is. This is infinitely more powerful than a written testimonial. Here are some basic tips for improving on your video marketing and YouTube presence.
  • Stylish retro TVTV and Radio: Like any kind of advertising, TV and radio may or may not work for your practice. You never know unless you try it. The problem is that it can get very expensive to do this kind of advertising, so my advice is, if you’re already going to spend a large sum on these outlets, spend a little more to ensure that you can fully track everything. This means implementing special landing pages, promotion codes and analytics to better track ROI.

Word-of-mouth clients are usually the best, and when you’re getting a lot of these leads life is great. The reality is that at some point this funnel will die down and you’ll need an actual strategy to become more visible to your target market. Now that it’s 2013, you HAVE to have an internet marketing strategy. More importantly, you HAVE to be able to track

3) How will you follow up with these leads? The software mentioned above will help you automatically respond to web inquiries  You should follow up with these leads by phone within one day, preferably on the day the lead comes in. If you cannot book a consultation, ask for their permission to communicate with them via email. Make it clear that you’re available on all of the social networks. Also, consider implementing live chat on your website for instant web communication.

Strategy without tools, and vice versa, lead to ineffective marketing. You need to have the right pieces in place internally in order to truly gauge the effectiveness of your marketing.

To learn more about how you can improve your marketing strategies and tactics leave Turbo a note here or call us at 877-673-7096 x2.

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Thursday, October 21st, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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