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Medical Facebook Advertising

Medical Facebook Advertising

Move aside Google Adwords, Facebook advertising has arrived! For those of you who aren’t familiar with Facebook advertising, it has grown exponentially over the past year. Also, given that it is much less competitive than Google Adwords, people who are using it are bidding less per click and typically paying less compared to Adwords.

While many businesses have been successful using Google Adwords, as well as Facebook advertising, is it the right place for doctors or medical businesses to be advertising? The answer…it depends.

In this article we’ll stick to discussing how aesthetic practices should use Facebook advertising. Unlike Google, which allows you target your ads by keyword searches in a given geography, Facebook allows you to target your ads to people based on several additional dimensions, including:

1) Age: This filter is extremely important for aesthetic physicians who typically have a target market of about 30-65. Since Facebook is full of teenagers, and even children, this is a good starting point for doing advertising.

2) Geography: While your practice might offer “vacation packages” for people to fly in from all over the world to see you and have their surgery performed at your clinic, you’ll probably want to restrict this to the metropolitan of your practice.

3) Gender: In most practices nearly three quarters, or more, of the patients are women. While you don’t want to lose out on potential male clients, you may want to strictly target females.

4) Relationship Status: This is an interesting dimension to look into. I’m sure most aesthetic practice’s have a mix of single, divorced and married patients. However, it wouldn’t be a bad idea to target “single” women in their 40s and 50s to really hone in on the recently divorced. Unfortunately there is no “recently divorced” status.

One other idea to consider in regards to relationship status is engaged women. You can tailor an offer directly to engaged women that showcases your services and how they can take advantage of them before their wedding. I’m not saying that you need to take the crass approach like the example above, but targeting engaged women could be very profitable.

5) Education: While you have to have a lot of money to afford cosmetic surgery, it doesn’t necessarily mean that you have a college or advanced degree. Also, people may not have their college education listed on their profile.  I would avoid narrowing the campaign down with this parameter.

6) Likes & interests: This is an interesting dimension, but you’ll probably want to avoid it. Not everyone fills out this information, and your ads will only show up for people who have specific “likes” or “interests” that you designate. Most people don’t blatantly promote how much of an interest they have in cosmetic surgery.

So is Facebook advertising worth it? It might be. Just like any form of advertising, you don’t really know until you try it. That being said, if you are going to invest your money into Facebook advertising make sure you take the time to know your target market and use that information when you set up your account. You’ll also want a compelling offer, a nicely designed ad, and a landing page to drive the traffic to in order to generate leads.

If you have any questions about Facebooks ads or getting set up on Facebook please contact Turbo Social Media today or call 877-673-7096 x708.

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Thursday, October 21st, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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