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Most Annoying Things on Your Medical Website

Most Annoying Things on Your Medical Website

We’ve all been to websites that immediately rub us the wrong way. Sometimes it’s the color scheme, other times it’s simply an outdated design. In this article I’d like to dig a little deeper to highlight several other website elements that you should consider limiting or removing from your medical website. These elements and tools can not only distract visitors, but can often times cause them to leave your site altogether, resulting in a lower conversion rate, fewer leads and a poor ROI.

1) Too much movement: I am actually a big believer in the rotating banner. It can highlight multiple services you offer at your practice, as well as direct people to other sections of your website, such as your photo gallery and patient reviews. However, if you start to incorporate other areas that rotate or move it makes it much more difficult for visitors to focus on one specific area. In short, it’s distracting.

2) Music: Some medical practices insist on music on their website, often times to match the music in their practice lobby. Some medical websites even have their own jingle! I am against music on a website for several reasons. For one, I didn’t ask to hear any music. I’m simply going to your website to find information about your practice. Secondly, I may not like that type of music. Finally, like the example above, it’s distracting, and all people will hear it at different volumes given how high or low their speakers are turned up.

3) Poor navigation structure: This is pretty self explanatory. Most newer website rely on the top horizontal navigation bar. I highly recommend your website uses this, and that you put some thought into the website’s sitemap. Organize your services so people can find what they’re looking for quickly and easily.

4) No contact form: Don’t just put a hyperlink with your email address on the contact form page. This’ll likely pop up Outlook or Hotmail (Windows), which the visitor may not use. Make it easier by adding a simple form with a few fields. Consider adding this form to other pages of your site as well, not just the contact page.

5) No readily visible phone number: A big no-no. People looking for your phone number are ready to call. Make it easy for them by having your phone number listed in the header of every page on your site. While you’re at it, include your address in your website’s header as well.

6) Too wordy on home page: You may have a lot to say because of the breadth of your practice, but don’t make the mistake of putting too much info on your home page. People can get lost in “a sea of text.” Get to the point with a paragraph or two about some of your specialties, and then have several different sections link to these individual services.

In addition to this list I would encourage you to make your social networks more visible. Contrary to some medical professional’s beliefs, this won’t lead to a bunch of visitors leaving your site and not returning. Unlike your other website links, have your social networks open in a new tab, so the visitor never leaves your website.

I also encourage you to check out this article I wrote about why your medical website is outdated. In that article I focus more on what you need on your medical site, as opposed to the different things you need to avoid. Feel free to add anything else you find annoying or distracting or harmful to medical practice websites.

If you have any questions about website tools or tips, or just want to learn more about developing a medical website for your practice, leave Turbo a note here, or call 877-673-7096 x2.

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Monday, October 25th, 2021
3:51 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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