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Google Partner

New Google AdWords Roadblocks and The Risk to Your Practice

Google AdWords has proven to be a great medium for driving leads, but not without challenges. Those challenges often stem from the sensitive nature of the procedures aesthetic practices offer (and Google’s policy team). Testimonials, before & after photos, and expectations for any kind of result need to come with copious disclaimers.

Your aesthetic practice needs to have a thorough process for ensuring both your ads and landing pages are set up to not get flagged as “Adult” or disapproved because of nudity or unrealistic expectations. Even with this process in place, you’ll likely still run into issues because Google is not perfect and is often inconsistent with their policy enforcement. When these situations arise it’s absolutely critical to a have a Google representative you can call on, and this is something only certified Google Partners, like Turbo, can do.

Before & After Photos Need to Come With Disclaimers

What’s the Latest Roadblock?

One issue that we’ve recently seen arise is not related to disclaimers, but simply the use of branded keywords. This isn’t really “new,” but never really enforced in the past. We’re seeing name brands such as Botox, Kybella, and CoolSculpting being flagged for “containing trademarked terms.” We’ve been running these ads for years and never once saw this designation. The ads technically are “approved” but they do not show up because of the trademarked keywords.

We’ve only seen this issue arise with new campaigns. Older clients who have been running ads around Botox, Kybella, and CoolSculpting for months or years have yet to be affected by this apparent policy shift by Google.

What’s the Solution?

Google is asking for trademark verification by completing this form. Prior to doing so, I think it’s important to contact the business owner to confirm the correct person Google should be reaching out to. In this case, we’re talking about Botox, Kybella, and CoolSculpting, which are all Allergan products. Therefore, it’s crucial to not only have a Google partnership but a partnership with the trademark owner, which in this case is Allergan (which Turbo is). 

Preventing Further AdWords Roadblocks

Turbo strives to continuously improve our processes for every single tactic to get better results for our clients. There’s no other agency as committed as we are to the most cutting-edge technology, services, and support. This translates to unparalleled results for our clients. Of course, Google is always there to throw a wrench in our efforts, so having an agile agency to work with to cut through the BS and solve problems is a huge benefit to your aesthetic practice.

If your aesthetic practice is running into issues with Google AdWords or would simply like to generate leads with AdWords then we can help! You can drop us a line here or call Turbo directly at 877-673-7096 x2.

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Friday, December 3rd, 2021
2:48 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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