We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance

Close

Plastic Surgeons
Aesthetic Physycians
Medical Spas
Opthalmology
Dermatology

Obgyn’s

We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance
Manage Reviews for a Cosmetic Practice

Overwhelmed by Review Sites? Here Are Tips for Staying on Top of Your Reviews

Manage Reviews for a Cosmetic PracticeAre you constantly “googling” your name or your practice’s name to see what your reviews look like? You’re not alone. Most medical and cosmetic practices are very concerned about how they’re portrayed online, and they should be.

Studies have shown that the average patient visits multiple review sites (of each doctor or practice) before making a decision. And with Google constantly evolving (and for the most part, improving), coupled with the average person’s search skills improving, having positive reviews online is more important than ever.

If you’ve followed this blog at all in the past you may have noticed that I’m a big fan of video marketing for cosmetic practices, specifically video patient testimonials. However, since these videos are published on your website or your YouTube channel they lose a little objectivity. This is why third party reviews are so important and influential.

Like blogging, and most forms of marketing, there’s a process that, if implemented, will increase your chances of success. In this case, success is determined by the number of positive reviews.

Here are some tips for managing your online reviews:

1) Make sure you’re listed on each of the major review sites. This starts with Google+ Places and Yelp. I would also include local business review sites such as CitySearch.com and YellowPages.com, as well as medical-specific sites such as Vitals.com, RateMDs.com and HealthGrades.com. Here’s a convenient breakdown of all the review sites where your cosmetic practice should be listed.

2) Actively promote your review sites by:

a) Asking patients directly. When the’re about to leave after a successful procedure or follow-up ask them if they were happy with the results. If yes, then say “would you mind taking 5 minutes reviewing me online? I’m really trying to grow my practice with patients like yourself, so I need more online reviews.” I can’t stress enough how successful this approach can be for you.

b) Leaving patients with a postcard as they leave the office that highlights the steps for reviewing you online

c) Sending out an email asking patients for reviews (with links to the review sites)

3) Manage negative reviews appropriately. Many review sites give you (the business owner) the ability to respond to a given review. Some allow other users to respond. Utilize these functions if you can! If the review is blatantly false or misleading see what the review site’s policy is for challenging reviews.

4) Optimize a blog article or video for your practice/doctor’s name + “reviews.” See if you can gain any rankings that way. You’ll need to drive links to this page, or video, and give it some time, but that may help you gain a little more control of the results people see when they’re researching you.

If you follow these steps then your practice should successfully grow the number of positive reviews. By doing this you’ll inevitably improve the practice’s reputation and image. Of course, this requires a pro-active approach. Don’t neglect review sites only to find out that the number of negative reviews is already out of control.

If you have any additional tips for generating and managing reviews online we’d love to hear them. To learn more about how you can improve your practice’s reputation and generate more leads schedule a consultation with Turbo here, or give us a call at 877-673-7096 x2.

Share on facebook
Share on twitter
Share on linkedin

Related Posts

Monday, October 25th, 2021
3:07 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

Partner Network

allergan logo
google logo
inc5001 logo
cutera logo
instagram logo
coolsculpting logo